Data Intelligence Senior Analyst

2 weeks ago

Singapore Publicis Groupe Singapore Full time

Overview We are seeking a highly motivated and detail-oriented Senior Data Intelligence Analyst to join our data-driven marketing and analytics team. This role blends advanced data handling and visualization skills with strategic business insights and project management capabilities. The ideal candidate will bring hands-on expertise in tools like BigQuery, Power BI, Tableau, or Looker Studio, and will be confident in transforming large datasets into meaningful stories that support digital marketing strategy and client decision-making. You'll also serve as a strategic liaison between internal stakeholders and clients—driving cross-functional initiatives and contributing to regional programs across APAC. Responsibilities Data Expertise & Analytics Design and maintain interactive dashboards and reports using Power BI, Tableau, Looker Studio, and Datorama. Query, clean, and transform large datasets using SQL and Google BigQuery for performance and business analysis. Develop and apply normalization frameworks to standardize data across diverse markets and sources. Use AI-driven tools and techniques to improve statistical modeling and refine industry benchmarks. Automate workflows and build analytical scripts using Python to streamline reporting and analysis. Ensure data integrity and compliance with data governance and privacy standards. Project Management Lead and support the end-to-end delivery of analytics/reporting projects across local and regional teams. Manage timelines, documentation, QA checks, and cross-functional coordination to deliver high-quality outputs. Balance strategic priorities with ad-hoc analytical requests across stakeholders. Stakeholder Management & Collaboration Partner with internal teams, clients, and external vendors to gather requirements, present insights, and support business growth. Foster strong working relationships across APAC markets, contributing to the development of regional data capabilities and alignment. Identify and implement process improvements and innovations in reporting and analytics delivery. Comfortably manage multiple projects simultaneously, maintaining clarity, organization, and responsiveness in a dynamic environment. Qualifications Essential: 3-5 years of relevant experience in data analytics, business intelligence, or digital media analytics. Proficiency in SQL (preferably in BigQuery) and experience with BI tools (e.g., Power BI, Tableau, Looker Studio). Strong understanding of digital marketing metrics, campaign KPIs, and performance analytics. Advanced skills in Excel and PowerPoint. Proven ability to manage cross-functional projects and communicate effectively with stakeholders. Detail-oriented with a proactive and solution-driven mindset. Preferred: Exposure to Python scripting for automation or advanced analytics. Experience working with tools like Tableau, Power BI (key), Google Looker and cloud platforms (e.g., Google Cloud Platform) to develop effective data models Familiarity with quantitative market research and competitive intelligence methodologies. Exposure to AI technologies or statistical modeling tools for predictive or benchmarking analysis. Additional Information What We Offer: Opportunity to work with a high-profile, multinational client base Exposure to the latest AI and analytics methodologies in marketing Collaborative, innovation-driven work culture Regional career development and growth potential #J-18808-Ljbffr

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