Assistant Brand Manager

12 hours ago

Singapore JACOBS DOUWE EGBERTS Full time

The job description provides comprehensive details about the role, qualifications, company background, and values. However, it can be improved in terms of formatting and focus. To enhance readability, I will organize the content with clearer separation of sections, avoid overly lengthy paragraphs, and ensure that only relevant information about the job is included. I will remove the extensive company and corporate social responsibility details, as they are not directly related to the job responsibilities or minimum requirements. Here's the refined version: Job Responsibilities Monitor market trends, consumer behaviors, and competitive activities. Leverage relevant consumer insights to develop plans and achieve business objectives. Lead the development and implementation of the annual brand plan, aligning with the organization's vision, mission, values, and overall business strategy. Evaluate the performance and effectiveness of brand strategies and adjust as needed. Report on marketing campaign performance, assessing KPIs and ROIs. Translate brand elements into actionable plans and go-to-market strategies, ensuring consistency across deployment touchpoints. Manage local product adaptation in compliance with global/regional guidelines. Oversee external communication activities, including social media, maintaining relationships with local media according to global strategies. Manage the brand advertising and promotion budget to ensure on-target delivery. Qualifications Bachelor’s degree in Business, Marketing, or related field. 2-3 years of relevant experience as an Assistant Brand Manager. Ability to develop and execute brand and marketing strategies. Strong analytical, strategic reasoning, and creative skills. Excellent leadership, collaboration, and communication skills. Solid business acumen with experience in brand P&L responsibilities. #J-18808-Ljbffr

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