SEM Specialist

Job Summary

We are seeking a highly skilled and experienced advertising professional to manage our SEM campaigns for our financial mobile APP. The successful candidate will be responsible for developing effective advertising strategies, analyzing user demographics, and optimizing campaign costs.

About the Role

The ideal candidate will have a diploma or degree in marketing and at least 2 years of experience in managing Google/Facebook/YouTube/TikTok advertising campaigns. Strong data monitoring and analysis skills, as well as proficiency in English and Chinese/Mandarin, are essential for this role. Additionally, the candidate should have experience with Google AdWords and a strong learning ability, proactive work attitude, and high sense of responsibility.

Duties and Responsibilities

Baidu SEM Advertising Campaigns:

• Implement keyword bidding based on company products
• Analyze user demographics and develop corresponding advertising strategies
• Develop creative images, videos, and copywriting targeting users
• Regularly summarize the effectiveness of material delivery

Campaign Optimization:

• Monitor and analyze account data
• Continuously optimize costs
• Be responsible for Return on Investment (ROI)

Competitor Analysis:

• Analyze competitor market campaign strategies
• Understand industry trends and traffic trends

Qualifications

• Diploma/Degree in Marketing or equivalent
• At least 2 years of working experience in Google/Facebook/YouTube/TikTok advertising campaigns
• Experience in Google AdWords is a must
• Strong data monitoring and analysis skills
• Strong learning ability, proactive work attitude, and a high sense of responsibility
• Proficiency in English and Chinese/Mandarin, able to communicate with all stakeholders