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Influencer & Content Manager

3 weeks ago

Singapore Evo Commerce Full time

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Evo Commerce owns a few CPG brands focusing on high quality supplements. We're currently operating in 3 markets and our team members are based out of Singapore. We have past experience working in big tech companies which includes Grab, Tiktok, Zalora, FoodPanda, Fave, Shopee, etc.
Our hero product, bback (previously known as Bounceback), is currently one of the fastest growing CPG brands in SEA and is loved by bankers, traders, influencers and bartenders with a high efficacy rate against hangover post drinking. Our aim is to become the Redbull of hangover recovery, making hangover remedies accessible to drinkers worldwide. Then came Stryv, our high quality, salon-grade hair tools and product line with an affordable price tag. We believe there's no need to break your bank to get the hair you want.
We're big advocates of direct-to-consumer brands, and believe in the new world (Post-COVID), consumers buy directly from global brands through digital native storefront, bypassing distributors, wholesalers and retailers. This means commerce and information are more efficient, and the implication to the end customer is that product quality goes up and cost of goods are reduced drastically. We want to be the catalyst for this paradigm shift within the health and beauty industry.
Job Descriptions:
We're looking for a highly motivated and creative Influencer & Content Manager to join our expanding Evo Commerce team. In this role, you'll be responsible for managing end-to-end influencer marketing campaigns for our brands across Singapore and Malaysia. This predominantly includes identifying and liaising with suitable influencers across different markets, ideating new content brief ideas and reviewing video drafts to ensure it meets business needs and to create buzz-worthy content.
Influencer Outreach & Management (80%) -
Identifying suitable content creators/influencers across Evo brands and markets, researching best practices from other brands that have launched similar campaigns and finding inspiration to continuously build evergreen and seasonal campaigns. Able to track campaign performance and manage influencer budgets on a regular basis to ensure earned media value is maximised through these investments.
Creative Ideation & Development (20%) -
Brainstorming and content ideation alongside brand managers, writing clear and effective briefs and being socially savvy to know the latest trends on various social media platforms (especially TikTok and Instagram).
Communication & Relationship Building -
Building, maintaining and growing relationships with brand ambassadors, influencers and partners is key. Coordinating campaign schedules with both internal and external parties.
Job Requirements:
A degree, some prior experience in marketing and working with influencers in consumer goods with beauty/lifestyle brands or creative/influencer agencies is a plus Fresh graduates are welcome to apply
Creative in nature; generating ideas, concepts and solutions. Savvy with major social media channels including TikTok, Instagram, Facebook & YouTube.
Have good communication skills (English), both written and verbal. Bilingual is a plus (Mandarin & Chinese), written and visual communication.
Be truly collaborative, able to work with brand managers & creatives, brainstorming and sharing ideas (physical or with remote teams) – you should be able to work independently should the project require.
Great people skills, thrives and innovates under challenging deadlines, especially in a startup environment.
Experience with simple content creation, video editing and design on Canva is a plus.
Analytical mind with the ability to monitor, interpret and report campaign performance.
Seniority level
Associate
Employment type
Full-time
Job function
Marketing and Other
Industries
Retail Health and Personal Care Products
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