Remote Head of Marketing

2 weeks ago

Singapore Blockchain Works Full time

We are seeking aHead of Marketing to lead and execute our marketing strategy, with a strong focus oncommunications ,email campaigns ,newsletters ,PR ,SEO , andadvertising . This role is critical in shaping the public image ofEnflux and ensuring our brand is well-positioned within thecrypto industry . The ideal candidate is a creative and strategic thinker with adata-driven approach to marketing , capable of driving engagement and building a brand that resonates with our audience. Key Responsibilities: Develop and manage comprehensivecommunication strategies that align with Enflux’s goals, ensuring consistent messaging across all channels. Lead the creation and execution ofemail campaigns ,newsletters , andcontent marketing efforts to keep our audience informed and engaged. Overseepublic relations efforts, including media outreach, press releases, and cultivating relationships with key industry contacts. Plan, manage, and optimizeadvertising campaigns , focusing on digital channels, to increase brand visibility and attract potential clients. Develop and implementSEO strategies to ensure Enflux’s online presence is strong, driving organic traffic and enhancing search engine rankings. Utilize adata-driven approach to measure and analyze campaign performance, adjusting strategies to maximize engagement and conversion rates. Work closely with theBusiness Development andLead Generation teams to align marketing efforts with sales goals, optimizingengagement funnels and nurturing leads through the pipeline. Collaborate with theHead of Communications to coordinate content strategy and develop aposting plan that ensures cohesive messaging and branding across social media platforms. Ensure thevisual identity andbranding of Enflux are consistent across all platforms, including social media, website, and marketing materials. Act as theface of Enflux at industry events, conferences, and online forums, building a strong presence for the company. Requirements: Proven experience in asenior marketing role with a focus oncommunications ,PR ,SEO ,advertising , anddata analysis . Experience in the crypto industry is required, with a deep understanding of the unique challenges and opportunities in marketing to the crypto audience. Demonstrated ability to develop and execute successfulemail marketing ,advertising campaigns ,SEO strategies , anddata-driven marketing approaches . Strong understanding ofdigital marketing tools ,analytics platforms, andadvertising management . Exceptionalwritten and verbal communication skills , with a knack for crafting messages that resonate with diverse audiences. Creative mindset , with the ability to think outside the box and develop new ways to engage potential clients. Ability to work independently and lead a remote team, managing multiple projects simultaneously. Experience building a brand from the ground up, especially intech orstartup environments. Strong network within thecrypto andblockchain industry for PR opportunities. Knowledge ofcontent marketing andsocial media strategy . This role offers a unique opportunity to shape thepublic identity of Enflux , working closely with ourBusiness Development andLead Generation teams to drive growth and optimize engagement. If you are passionate aboutdata-driven marketing , creating compelling narratives, and building a strong brand in thecrypto space , we’d love to have you on board #J-18808-Ljbffr

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