Marketing specialist

4 weeks ago


Singapore Appguru Techology Pte Ltd Full time

Marketing Specialist (Mobile Games) Responsibilities Planning and execution of digital user acquisition strategies to drive both organic and paid traffic. Managing Ad monetization strategies, maximizing revenue generated from advertising placements for the assigned product. Work within the approved budget to achieve the pre-defined KPIs for user acquisition. Responsible for the reporting, analytics and optimization of campaigns that are assigned to you. Responsible for the planning of the ad creatives in your campaigns.Including –Research, brainstorming and managing timeline for new creative strategies. Running A/B tests and evaluating creatives. Collaborate with graphics designer, product manager and ad agencies to deliver effective marketing results and achieve optimal user conversion. Perform Market Research and updating of best practices for UA and Ad Monetization. Assist in gathering insights on digital tools and platforms to develop campaign strategies. Responsible for the communication with Advertising partners in the best interest of the project. Key Requirements Minimum 1 year of digital marketing experience with hands-on experience on Meta Ads (Ads Manager). Familiarity in Digital marketing jargon. IE: CPI, CPM, IPM, etc. Good understanding of current mobile app marketing concepts, strategies and best practices. Hands-on experience with mobile measurement platforms (MMP) & paid media channels. Experience in building, implementing and reporting on campaigns using Ad networks and MMP Data. Well organized and with a strong attention to details, especially numbers. Good in using spreadsheets and managing numeric data. Strong interpersonal, verbal, and written communication skills. Genuine interest in gaming, analytics, and advertising. Bilingual in both English & Chinese (to liaise with speaking associates). Good to haves Have experience in SEO, SEM, ASO, Social Media Marketing, Content marketing and influencer campaigns. Have passion and interest in gaming trends and gamer behavior. Understanding the best practices and have experience in Ad monetization. Basic HTML and Photoshop skills will be very helpful. Ability to do self-learning through reading online guides and videos. (The UA director will be available to assist with learning and picking up relevant skills.) #J-18808-Ljbffr



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