SEO & Outreach Specialist

2 days ago

Singapore Crypto Currency Full time

Overview
Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider with the world’s largest digital-asset exchange. Our mission is to accelerate cryptocurrency adoption and increase the freedom of money. Binance is hiring a dedicated and talented
SEO and Outreach Specialist
responsible for identifying and executing opportunities to improve Binance’s visibility through outreach and engagement with current and future partners. Success in the role is demonstrated through growing the binance.com domain authority and increasing exposure, traffic, and user acquisition. This role relies on developing relationships with external partners; superb written communication and responsiveness, as well as an entrepreneurial spirit, are key traits. Familiarity with inbound link building strategies and a broad understanding of digital marketing channels are required; enthusiasm for blockchain and cryptocurrency is a plus. This position offers the opportunity to deepen digital marketing skills within a high-performing team supporting a fast-paced business.
Working at Binance
Be part of the world’s leading blockchain ecosystem with opportunities for career development. Enjoy flexible working hours and a global, diverse team. Binance is committed to equal opportunity employment and values a diverse workforce.
Responsibilities
Work as part of the SEO team to identify and act on backlink building, content strategy, messaging, and partnership opportunities.
Monitor Binance’s backlink profile to maintain healthy links.
Research and understand the crypto ecosystem; identify new link opportunities using the latest search techniques and competitor backlink analysis.
Maintain outreach funnel and provide updates in SEO strategy meetings.
Collaborate with product, PR, and content teams to support brand objectives and report progress regularly.
Contact influencers, journalists, and website owners to discuss marketing, content, and sponsorship opportunities.
Engage with external vendors to build backlinks and implement the link-building strategy.
Establish and nurture partner relationships for future campaigns.
Use tools to scale outreach efforts as needed.
Plan and edit blog posts and content for posting on third-party websites.
Assist the SEO team with budgeting and related tasks as needed.
Requirements
1-3 years of relevant experience with outreach, partnership development, or link building is preferred.
Excellent written and verbal communication skills.
Experience tracking metrics and reporting results when needed.
Ability to meet deadlines and outreach goals.
Ability to multi-task and manage multiple brands.
Ability to collaborate and work independently.
Experience with tools like Outreach.io, BuzzStream, or Pitchbox.
Proficiency with Ahrefs, SEMrush, and other SEO tools is a plus.
Listed in: Crypto Jobs, Marketing Crypto Jobs, Research Crypto Jobs, Content Crypto Jobs, Exchange Crypto Jobs, Web3 Crypto Jobs, Finance Crypto Jobs, Full Time Crypto Jobs.
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