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Social Media Operations Specialist

1 week ago

Singapore VAST STARS CAPITAL PTE. LTD. Full time

Responsibilities:
Develop and implement the global social media strategy for the company’s platform (including but not limited to Twitter, Telegram, Discord, Facebook, LinkedIn, etc.).
Monitor and manage community engagement across multiple platforms, responding to user inquiries in real-time to increase user participation and enhance brand loyalty.
Plan and execute engaging community activities such as AMA sessions, challenges, and contests to boost user engagement.
Content Creation & Strategy:
Create and write original content tailored to the tone of each platform, including text, images, short videos, and multimedia content.
Combine industry trends and popular topics to create shareable and relevant social media content.
Generate content for KOL collaborations and co-branded promotional materials to increase brand awareness.
Data Analysis & Strategy Optimization:
Track and analyze the performance of various social media platforms, providing data-driven recommendations for optimization.
Write regular social media performance reports, gaining insights into user behavior and shifting trends.
Cross-Department Collaboration:
Work closely with the marketing, brand, product, and customer service teams to ensure consistent brand messaging across all social media platforms.
Support the promotion of major platform events and announcements through social media channels.
Qualifications:
Bachelor's degree or higher, preferably in Marketing, Communications, Finance, or related fields.
Minimum 2 years of experience in social media management, with experience in the fintech or Web3 industry being a plus.
Skills & Expertise:
Familiarity with the operations and strategies of mainstream social platforms in the fintech or Web3 space, including Twitter, Telegram, and Discord.
Strong content creation and planning abilities, capable of adapting content to fit the demands of different platforms.
Strong data analysis skills with the ability to provide actionable recommendations based on performance metrics.
Personal Traits:
Passionate about the fintech and Web3 industries, with strong industry insights.
Creative and solution-oriented, with the ability to troubleshoot and adapt in a fast-paced environment.
Excellent cross-cultural communication skills, with the ability to adapt to global market demands.
Bonus Points:
Experience with KOL collaboration and event planning.
Multilingual abilities (English proficiency is preferred).
Proven experience managing social media accounts with over 100,000 followers.
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