Head of Marketing

6 days ago

Singapore SKINLAB THE MEDICAL SPA PTE. LTD. Full time

We are seeking a dynamic Head of Marketing to lead, mentor, and empower a multidisciplinary team spanning brand, digital, performance, and customer engagement. As part of a leading aesthetic group with a diverse portfolio of beauty and wellness brands, you will balance strategic vision with hands-on execution, orchestrating impactful marketing initiatives that strengthen brand presence, drive customer acquisition, and deliver measurable business growth. Job Responsibilities Lead and develop a high-performing marketing team across paid advertising, creative & design, partnerships, CRM, digital performance, and customer engagement, while managing external agencies and freelancers. Shape and execute integrated marketing strategies and plans for each brand, balancing brand-building with performance marketing to drive consistent customer acquisition, retention, and measurable ROI. Build and strengthen brand identities across the portfolio, ensuring consistent messaging, visuals, and customer engagement that foster trust, loyalty, and differentiation. Oversee digital channels and campaigns (social media, SEO/SEM, website, CRM) to generate high-quality leads, optimise the conversion funnel, and deliver bookings, visits, and sales. Champion data- and AI-driven marketing, leveraging insights, automation, and predictive analytics to set clear KPIs, personalise customer journeys, and continuously optimise performance. Foster collaboration across portfolio brands, cross-functional teams, and external partners, aligning marketing with business priorities and leveraging synergies to maximise reach and efficiency. Own the marketing budget and resources, ensuring efficient spend and effective allocation between short-term performance and long-term brand growth. Stay ahead of industry and consumer trends, bringing innovation and fresh thinking to keep the brands competitive and relevant. Job Requirements Degree in Marketing, Business, or a related field. 8–10 years of marketing experience, with at least 5 years in a senior leadership role managing teams and external partners. Proven track record in multi-brand, consumer-facing industries (healthcare, beauty, wellness, lifestyle, or retail experience is a plus). Strong people leadership skills, with experience building and inspiring high-performing marketing teams and managing agencies. Expertise in digital and performance marketing, CRM, and brand storytelling, with hands-on use of AI tools to drive customer insights, personalisation, and optimisation. Strategic yet execution-focused, with a collaborative mindset, strong analytical skills, and the ability to deliver measurable business growth. #J-18808-Ljbffr

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