Leader, Category Marketing SG

Job Brief The successful candidate will report to Leader, Marketing SG & MY and be responsible for all scope of category marketing management in both the local markets. This will involve gathering of local insights - identifying, leading and sharing of local market landscape, competitors and opportunities with the regional function to establish a stronger product roadmap for future sustainable growth. Drive and Deliver a strong generation plan, aligned with Regional product team Full category management with PL responsibilities Define the appropriate communication and marketing strategy to drive the growth of each category Job Responsibilities Product Portfolio Management: Manage the full product lifecycle – from planning, launch, growth, to phase-out. Evaluate and optimize the local portfolio based on performance, customer insights and market dynamics. Localize global/regional product roadmap to suit local needs, compliance requirements, and competitive landscape. Demand Planning & Forecast Accuracy: Own monthly and quarterly product forecasts in collaboration with Sales and Supply Chain teams. Drive forecast accuracy improvements through rigorous sell-through analysis, market intelligence, and cross-functional input. Lead pre-S&OP discussions and highlight key risks or demand shifts with data-backed insights. Monitor inventory levels and ensure product availability aligns with business targets and marketing plans. Regional Communication & NPD Alignment: Act as a key liaison to regional category and NPD teams. Provide timely and accurate market feedback and consumer insights to influence product development. Track and align closely with regional teams on product development status, ensuring awareness of key project milestones and local readiness for launch. Market & Competitor Analysis: Conduct regular market and competitor analysis to identify gaps, opportunities, and innovation needs. Translate market insights into actionable product strategies and support the development of differentiated value propositions. Go-To-Market Execution: Drive GTM plans including pricing, channel strategy, and launch activities. Collaborate with local Sales, Trade Marketing, Channel, and Retail teams to ensure successful product activation. Reporting & Business Reviews: Lead monthly product performance reviews including sell-in, sell-out, inventory, margin, and market share insights. Develop and maintain top-view dashboards and reporting formats for leadership and business planning purposes. Support ad-hoc analysis, scenario planning, and management updates. Operational Excellence: Ensure accurate and timely maintenance of product database, SKU lifecycle tracking, pricing updates, and compliance documentation. Product governance reviews and support cross-functional collaboration. Requirements Bachelor or Master’s Degree in Marketing or related field with prior marketing product management would be an advantage. Proven experience in trade marketing, product category, and strategic marketing plans in a multinational organization, preferred building material industry experiences. Experienced in the complex product development with the broaden ranges of SKUs. Demonstrated planning, business effectiveness, analysis, negotiation and influencing skills. Experience in Customer segmentation and behavior, marketing research and Consumer communications. Ability to balance strategic and systematic thinking with operational implementation. Ability to plan, prioritize and drive growth. A mature and energetic individual who is hands-on and has excellent problem-solving skills. Have an appreciation of modern design/lifestyle trends. Awareness of macro- and microeconomic situations. Commercial oriented with strong Analytical skill (product, competitor, promotion and market). Strong passion in driving the growth and profitability of the category. Develop a strong level of market/competitors pricing and ensuring competitive price value chain and margin. Proactive, passionate and work with highest integrity value. #J-18808-Ljbffr