Category Campaigns Lead, Sg Marketing

4 days ago

Singapore Shopee Full time

DepartmentMarketing- LevelExperienced (Team Lead)- LocationSingaporeOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
- Lead team to conceptualise, prioritise, and execute marketing campaigns for several categories (including Electronics, Lifestyle, Fashion, and FMCG) end-to-end
- Drive problem-solving and conduct quantitative and qualitative analyses of category campaigns, and offer ongoing recommendations to optimise and innovate to achieve commercial objectives
- Engage with stakeholders across other Marketing and Commercial functions (eg category management, partnerships, offline marketing, social media) to drive category campaigns-related agenda and initiatives
- Research on trends across e-commerce platforms, social sentiments, and broader industry developments to brainstorm creative ideas for untapped opportunities

**Requirements**:

- Bachelor’s degree with majors in Business, Marketing, or related fields
- At least 5 years experience in a high performing organisation, with experience in marketing or category management roles
- Background in e-Commerce or dynamic tech start-ups is a plus
- Analytical and structured thinker, with the curiosity and problem-solving skills to derive actionable insights
- Excellent communication and project management skills; result-oriented and self-motivated, with a bias for hands-on execution
- Proficient in Microsoft Excel, with a high degree of comfort with numbers

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