Marketing Manager

6 days ago

Singapore Crypto Currency Full time

Founded by Changpeng Zhao (CZ) in 2017, Binance is currently the largest cryptocurrency exchange in terms of daily volume. Binance is the core global exchange. However, Binance operates separate exchanges in some countries such as the US, UK, Singapore, and Turkey due to regulatory reasons.

Since Binance has global operations, the exchange does a lot of hiring on a regular basis. Being a market leader, Binance Jobs also come with significant perks. Most of the jobs are remote, with flexible working hours. Binance also offers health insurance, the option to be paid in crypto, and programs to develop your skills.

If you're looking for Binance US Jobs , a wide range of them are also available most of the time. On average, the Binance Interview process lasts 2-4 weeks with 4 steps: Application Review, Interview, Offer, and finally Onboarding.

Responsibilities:

  • Unlock new user growth through product offerings design, content marketing, social media campaigns and affiliate collaboration;
  • Implementing marketing framework for the region;
  • Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability;
  • Map out the user journey and increase user funnel conversion through surfacing product ask, user education, and operation campaign;
  • Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimisations across web and native-app growth channels;
  • Experience in creating sponsorship & partnership projects from scratch (incl. execution and reporting); non-standard user activation will be an advantage;
  • Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth;
  • Help to shape and grow the Binance brand in the CIS Region;
  • Report on the effectiveness of campaigns;
  • Reach ambitious growth KPIs.

Requirements:

  • Minimum 2 years of relevant marketing experience, preferably in tech/IT field or Digital Marketing agencies;
  • Execution-oriented mindset - with the humility, drive, and scrappiness to get it done;
  • Must have a strong interest in the crypto/blockchain/technology space;
  • Experienced on Acquisition & Existing Users Retention, Paid Ads, Social Media & Community, Affiliates, Analytics, Creative Marketing;
  • Must be able to work independently; Result and self driven mindset;
  • Must speak native-level Russian and have a strong grasp of English;
  • Crypto enthusiasts who are aware of the latest trends on-chain.
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