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AMEA Data Intelligence Director

2 weeks ago

Singapore Publicisgroupe Full time

Company description
Publicis Groupe is a global leader in marketing, communication, and digital business transformation, founded in Paris in 1926. With a presence in over 100 countries, it comprises various solution hubs, including Publicis Communications and Publicis Media & Digital, housing top agencies like Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Starcom, Zenith, and others. The company empowers businesses through innovative digital solutions, creativity, and strategic insights, fostering a collaborative environment for over 80,000 professionals worldwide.
Overview
We are seeking a talented Data Intelligence Director to join our bespoke agency team, working with a globally recognized company known for its iconic brands in Snacking, Petcare, and Food & Nutrition. This role offers a unique opportunity to lead marketing transformation initiatives, integrating media, production, data & tech, social, influencer, and commerce to create comprehensive PESO experiences. The global team comprises members from over 70+ markets, all committed to building a better future.
Key Responsibilities:
Lead end-to-end data & technology projects, including scoping, stakeholder management, success criteria definition, and implementation, focusing on:
Enhancing client's 1st party data strategy through audits and data acquisition design
Integrating 2nd party data for audience insights and data enrichment
Implementing marketing & advertising technologies such as CDPs, DMPs, data clean rooms, and CMPs
Assessing data partners and managing Publicis Groupe identity & audience platform solutions
Collaborate with Publicis Groupe agencies and internal teams to define client data & technology needs and develop relevant applications and use cases.
Engage with client services teams to understand requirements, perform gap analysis, and support data & technology transformation projects.
Interact with clients and agency teams to align on business and marketing strategies, providing guidance to the Global Solutions Product team on data solutions development.
Qualifications:
10+ years of experience in data & platform roles within digital agencies, consultancies, or data solution providers.
Strong technical expertise in analytics platforms (Google Analytics, Adobe Analytics), DMPs (Adobe Audience Manager, Oracle DMP), CDPs (Tealium, Treasure Data), and data vendors (Lotame, Oracle, Eyeota).
Experience mapping and optimizing complex data and marketing technology infrastructures, including Adobe tech stack and media platforms like Google DV360 and Facebook.
Proven success in managing complex projects combining agency services, data management, consulting, and technology deployments.
Excellent strategic, communication, and people management skills, with the ability to influence and interact with senior/executive clients.
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