
E-commerce Growth Specialist
4 days ago
Job Description ">
We are seeking a talented professional to join our E-commerce Recommendation and Marketing Algorithm team.
"> .Key Responsibilities:
- Develop and optimize e-commerce growth and marketing algorithms, including user value modeling, personalized messaging, recommendations, and intelligent marketing.
- Establish a user lifecycle data and value system to address core pain points and business challenges related to TikTok Mall user growth.
- Contribute to the implementation of product and technical solutions for user growth engines, such as personalized push notifications/emails, recommendation handling, etc., to increase e-commerce DAU and penetration rates.
- Optimize algorithms related to recall/sorting for new user recommendations, improving the relevance of traffic source handling and the accuracy and diversity of new user recommendations.
- Optimize intelligent marketing algorithms, utilizing uplift models and operations research methods to improve marketing efficiency and drive e-commerce GMV growth.
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