Manager, SEO Marketing

2 weeks ago

Singapore Airwallex Full time

About Airwallex
Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 150,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.
Proudly founded in Melbourne, we have a team of over 1,700 of the brightest and most innovative people in tech across more than 37 locations around the globe. Valued at US$5.6 billion and backed by world-leading investors including Sequoia, Lone Pine, Greenoaks, DST Global, Salesforce Ventures and Mastercard, Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career, join us.
About the team
The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.
What you'll do
We're on the lookout for a talented SEO manager to scale and support our SEO efforts, drive high-intent organic traffic, and improve revenue growth. This is a unique opportunity to join the Global Growth Marketing Team and help shape our SEO approach.
In this role, you'll support the Director of SEO in shaping our global SEO strategy, and contribute to broader awareness and acquisition initiatives. Airwallex is ambitious about the role of organic as part of our growth model due to its strong fit with high-volume SMB customer acquisition. This is a cross-functional role that will work closely with Growth Marketing, Content Marketing, Product, RevOps, and Data teams, in an executional and strategic capacity. Your work will have a global impact, as you collaborate and support the overall organic growth of Airwallex.
This role is based in Singapore.
Responsibilities:
Support Airwallex's organic growth targets working closely with our website and content teams.
Evangelize SEO in terms of website changes impacting SEO, link acquisition, and organic content (in conjunction with our Content team)
Proactive in identifying new opportunities / optimising existing revenue levers, taking a kaizen approach to growth
Competitive intelligence, understanding competitor trends and activities in the marketplace, and helping Airwallex be ahead
Experiment with emerging search channels like YouTube, ChatGPT, and AI-driven discovery platforms to future-proof our organic presence.
Help develop and scale our offsite backlink profile to improve the overall domain authority of the website
Liaise with engineers in executing technical recommendations that will benefit not only SEO but broader business teams
Test new tactics and landing pages to improve discoverability and engagement
Hands-on approach to supporting our Content Team to produce prospect/customer-friendly content that supports acquisition and awareness
Iterative approach to conversion rate optimisation, ensuring we're constantly monitoring and optimising on revenue-driving opportunities
Track, monitor, and help report on SEO campaigns to understand what is driving revenue and growth
Help establish Airwallex as an SEO leader in the financial services & technology space
Who you are
We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.
Minimum qualifications:
4+ years experience in SEO, with 2+ years experience in an in-house role within the B2B, SaaS or Fintech industries
Proven track record of driving organic traffic and business growth via SEO
Good understanding of international SEO and B2B marketing
Ability to measure all aspects of SEO performance, work in a cross-functional environment, and turn data into insights and actions
Comfortable in a fast-moving startup culture - growth-minded and comfortable with ambiguity
Strong analytical skills to make data-driven decisions for commercial and operational performance
Strong understanding of EEAT within YMYL verticals
Strong understanding of online copywriting and how it impacts SEO
Entrepreneurial mindset and a willingness to be hands-on
Confident communication skills for reporting to stakeholders at different levels, and the ability to influence people across the organisation
Bachelor's degree
Preferred qualifications:
Good HTML and CSS knowledge beneficial
Good working knowledge of Google Analytics, Google Search Console, SEMrush, Screaming Frog, Ahrefs
Equal opportunity
Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don't regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.
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