Chief Creative Writer

2 weeks ago


Singapore beBeeContent Full time
Job Overview:
The Deputy Manager, Content will be responsible for creating high-quality content to support our marketing, admissions, and communication objectives. This includes writing for multiple platforms; websites, blogs, newsletters, social media, and marketing collateral, liaising with affiliates, and developing event-related content. The role involves close coordination with marketing, academics, and sales teams.
Key Responsibilities:
  • Develop compelling, original content that reflects our brand voice and positioning.
  • Write and edit: Website content and optimized landing page copy Ad copies for Google Ads and other performance marketing channels
    • Social media posts for both organic and paid campaigns
    • Long-form and short-form articles, blogs, and press releases
    • Email newsletters and event-related materials
  • Liaise with affiliates to create customized content supporting joint marketing and promotional efforts.
  • Create event-related content, including invitations, event pages, presentations, and post-event summaries.
  • Collaborate with academics and sales teams to ensure content aligns with school programs, student achievements, and enrollment goals.
  • Ensure all content is SEO-optimized and aligned with digital marketing strategies.
  • Proofread and edit content for accuracy, grammar, and consistency.
  • Research education sector trends and competitor positioning to develop relevant content ideas.
  • Maintain the school's content library and repurpose content for different channels.
Requirements:
  • Bachelor's degree in English, Journalism, Communications, Marketing, or related field.
  • 4-8 years of professional writing experience, preferably in education or related sectors.
  • Strong command of English with excellent grammar and editing skills.
  • Familiarity with SEO and digital content best practices.
  • Skilled in producing both long-form and short-form content tailored to different platforms.
  • Experience in writing ad copies for Google Ads and other performance marketing channels.
  • Ability to create and manage social media posts for both organic and paid campaigns.
  • Hands-on experience with WordPress and other CMS platforms for updating website content.
  • Ability to work to deadlines and manage multiple projects.
  • Creative, detail-oriented, and adaptable to different writing styles.
Preferred:
  • Experience in writing for international schools or education institutions.

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