Senior Marcom Executive

2 days ago


Singapore Persol Kelly Singapore Full time

Brief Summary: We are seeking an experienced professional for the Senior Marcom Executive / Deputy Manager role, responsible for crafting and executing innovative marketing strategies to enhance brand visibility and engage target audiences effectively. Responsibilities Develop and implement comprehensive marketing strategies and campaigns across various channels. Create, edit, and produce engaging content for multiple platforms, including social media, websites, email marketing, and print materials. Ensure cohesive brand representation across all marketing initiatives. Administer social media accounts, focusing on content scheduling, audience engagement, and performance monitoring. Analyze campaign performance data to refine strategies and optimize results continually. Collaborate with internal teams to develop content for existing clients, coordinating with sales and related teams for content gathering and publishing. Plan, design, and execute events such as product launches and exhibitions. Monitor and manage marketing budgets to ensure all initiatives are cost-effective. Conduct market research to identify target audiences and inform campaign strategies. Travel as required, including destinations in India and other developing countries. Thrive in a fast-paced environment and embrace challenges in new assignments. Requirements Degree in Marketing, Communications, Public Relations, or a related field. Minimum of 5 years of experience in a marcom role, preferably in consumer-focused or IT sectors. Strong written and verbal communication skills, coupled with creativity and analytical thinking. Proficient in digital marketing tools, content management systems (CMS), and social media platforms. #J-18808-Ljbffr



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