Head, marketing

5 days ago

Singapore This Is An IT Support Group Full time

Spa Esprit Group is a hospitality company that creates, owns and operates a series of timeless, thoughtful portfolio of concepts and brands, each with a unique story and a distinct perspective on the cultural-culinary landscape of the time. While each has a diverse language of its own, the properties are united by a carefully considered sense of place, purpose, pioneering design and above all, a commitment to the most awesome homegrown experiences for all who walk through the doors.Roles and responsibilities:Marketing and brand strategy development to raise brand reputation and recognition for both Beauty and F&B business unitsStrategy implementation of a high-performing marketing strategy to improve business performance across on and offline channelsMarket analysis and evaluation of marketing campaignsEnsuring that marketing initiatives are effective, proactive and engagingCommunicating marketing goals effectively, both within the team and the wider businessDeveloping and leading a multidisciplinary team to achieve strategic goals and deliver a measurable resultCreating best practices and using insights to develop and implement marketing plans across the businessJob Requirements:Interpersonal skills – providing strong leadership and demonstrating the company’s values and leadership behaviour frameworkInnovative and results-driven – promoting a culture of high performance with a focus on successful outcomesProven project management success and extensive knowledge of all aspects of marketingThe ability to develop strong relationships and work closely with your team, other departments and with external multi-disciplinary teamsA good communicator with the confidence to provide expert professional adviceTechnical skills – an understanding of content writing and creation, customer relationship management (CRM), social media marketing, search engine optimisation (SEO), public relations, email marketing, pay-per-click (PPC) advertising and automationAnalytical skills – the ability to analyse and review marketing metrics and trends to identify opportunities and threatsAgile and calm under pressure – able to adapt to a challenging environment where change is frequent and unpredictableA business qualification – BSc/BA/MSc/MA in business management, marketing, advertising, or a relevant field.Qualifications from the Chartered Institute of Marketing, the Chartered Institute of Public Relations, the Institute of Data and Marketing, or the Digital Marketing Institute will be an added advantage#J-18808-Ljbffr

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