Regional Marketing Lead

This range is provided by Robert Walters. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
A leading global food brand is seeking a Regional Marketing Lead to drive the next phase of its growth across assigned region. This is an exceptional opportunity for you to shape and execute regional marketing strategies, working closely with passionate teams in a supportive and inclusive environment.
What you'll do:
As Regional Marketing Lead, you will play an instrumental role in shaping the brand's presence throughout assigned region. Your day-to-day responsibilities will involve designing region-specific marketing strategies that align with broader organisational goals. You will work hand-in-hand with colleagues from different departments to ensure seamless delivery of integrated campaigns that capture attention and drive results. By leveraging your expertise in market research, you will uncover valuable insights that guide decision-making at every stage. Your ability to nurture relationships with both internal teams and external partners will be crucial as you oversee campaign execution from concept through to analysis. Success in this position means consistently delivering high-impact marketing initiatives that elevate brand awareness while supporting business growth objectives.
Develop comprehensive regional marketing plans tailored to local markets while aligning with overall business objectives.
Collaborate closely with cross-functional teams including sales, product development, and communications to ensure cohesive campaign execution.
Lead the planning, implementation, and optimisation of multi-channel marketing campaigns across digital, traditional, and experiential platforms.
Conduct thorough market research to identify emerging trends, consumer insights, and competitive landscapes that inform strategic decisions.
Manage relationships with external agencies, partners, and stakeholders to maximise campaign effectiveness and brand visibility.
Monitor key performance indicators for all marketing activities, providing regular analysis and actionable recommendations for continuous improvement.
Oversee the creation of engaging content that supports brand messaging and drives audience engagement across various channels.
Support the development of annual budgets for regional marketing initiatives, ensuring efficient allocation of resources.
Champion best practices in marketing operations while fostering an environment of knowledge sharing within the team.
What you bring:
To excel as Regional Marketing Lead, you will bring a wealth of experience in orchestrating successful marketing campaigns across diverse markets. Your background should include hands-on involvement in both digital and offline channels, supported by strong analytical capabilities that enable you to translate complex data into actionable insights. You thrive when collaborating with others-whether it's brainstorming creative concepts or coordinating logistics-and your interpersonal skills help build trust among colleagues and partners alike. A keen eye for detail ensures nothing slips through the cracks even when juggling multiple priorities. Most importantly, your passion for nurturing talent and promoting inclusivity sets you apart as someone who not only delivers results but also uplifts those around you. P
Proven experience in developing and executing regional marketing strategies within fast-moving consumer goods or related industries.
Demonstrated ability to collaborate effectively with cross-functional teams in multicultural environments.
Strong analytical skills with experience interpreting market data to inform strategic decisions.
Excellent interpersonal communication abilities for building rapport with stakeholders at all levels.
Track record of managing multiple projects simultaneously while maintaining attention to detail and meeting deadlines.
Experience overseeing digital marketing campaigns as well as traditional media initiatives.
Familiarity with budget management processes for large-scale marketing programmes.
Ability to adapt quickly to changing market conditions while remaining focused on long-term objectives.
Commitment to fostering an inclusive team culture where knowledge sharing is encouraged.
Potential candidate should open to relocation to Korea.
What sets this company apart:
This organisation stands out as a global leader committed to creating an environment where every team member feels valued and empowered. With a focus on flexibility, employees benefit from adaptable working arrangements that support work-life balance without compromising on professional ambition. The company invests heavily in training opportunities so you can continue learning new skills throughout your career journey. Its culture is built on collaboration-encouraging open dialogue, mutual respect, and shared achievements-making it an ideal place for individuals who want their voices heard while contributing meaningfully to collective goals. Diversity is celebrated here; everyone is encouraged to bring their unique perspectives to the table, ensuring innovative solutions are always within reach. Whether you're looking for stability or room to grow, this organisation offers both alongside a genuine commitment to employee wellbeing.
What's next:
If you are ready to take your career forward by joining a supportive team dedicated to making a difference across the assigned region's vibrant markets, this is your chance
Apply today by clicking on the link below - we look forward to connecting with you soon.
Do note that we will only be in touch if your application is shortlisted.
ROC No.: E | EA Licence No.: 03C5451
EA Registration No.: R Jeon Chan
Seniority level
Seniority level Director
Employment type
Employment type Full-time
Job function
Job function Marketing
Industries Food and Beverage Manufacturing
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