Assistant Sales Manager, Food Service

2 days ago


Singapore Lee Kum Kee APAC Full time

Assistant HR Manager at Lee Kum Kee (Malaysia) Foods Sdn Bhd
Responsible for achieving annual in-market sales targets within assigned sub-channels, driving growth through effective execution.
Maintain and expand distribution coverage, ensuring product availability and market penetration.
Identify leads, new business opportunities, and market potential to expand customer base and increase product range usage.
Plan, implement, and evaluate contracts and agreements with measurable execution and activities using marketing funds.
Manage and review the usage of customers' marketing funds, ensuring positive return on investment.
Customer & Distributor Engagement
Build strong and lasting customer relationships through excellent customer service and support.
Work closely with distributors and wholesalers to ensure excellence in customer service, timely delivery, and trade execution.
Collaborate with distributor sales teams on product knowledge, promotional activities, and channel initiatives.
Trade & Promotional Activities
Plan, implement, and evaluate promotional activities with food service customers in assigned areas/channels.
Support the execution of new product launches and in-market activations.
Monitor trade spends effectiveness and provide recommendations for improvement.
Business Intelligence & Reporting
Track, monitor, and analyse product, channel, and customer sales trends to maximize sales opportunities.
Provide market intelligence on customer behaviour, competitor activities, and industry trends, recommending actions to maintain competitiveness.
Prepare accurate sales and product penetration reports on a daily, weekly, and monthly basis.
Stakeholder Engagement & Brand Building
Participate actively in F&B associations, events, and forums to strengthen business relationships and company presence.
Build rapport with chefs, operators, and other stakeholders to drive brand awareness and product adoption.
Team Support & Development
Support ongoing learning and development of team members to enhance capability and performance.
Collaborate with cross-functional teams (Marketing, Trade Marketing, Supply Chain, Finance) to ensure seamless execution of channel activities.
Job specification
Bachelor's degree in Business, Marketing, or related field.
3–5 years of experience in FMCG or Food Service sales.
Well-networked in the local F&B/HORECA sector is an advantage.
Strong sales drive and results orientation.
Excellent customer service, negotiation, and relationship-building skills
Analytical and detail-oriented, with the ability to track and interpret sales data.
Proficient in Microsoft Excel, Powerpoint, and sales reporting tools.
Bilingual in English and Mandarin preferred (to liaise with customers and trade partners).
Adaptable, collaborative and proactive in a fast-paced environment.
Seniority level
Associate
Employment type
Full-time
Industries
Food and Beverage Retail
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