Senior Marketing Executive

1 day ago

Singapore Marina Bay Sands PTE. LTD. Full time

Job Summary
To plan and execute initiatives that support the growth of the Japan market to generate significant business adoption and customer participation by leveraging the full capabilities of our business partners, related content, media channels, and technology to achieve the project ROI. You will demonstrate a deep understanding of Japan market dynamics, cultural nuances and customer needs to market Marina Bay Sands to specific target Japan audiences.
Job Responsibilities
Marketing & Business Partner Engagement: Work under Assistant Manager of Japan Marketing to support the strategic marketing initiatives to acquire, retain, and reactivate valuable customers to track and grow our customer base, which would help to increase revenue for all business units. Marketing initiatives include but are not limited to:
Actively working with OTA (online travel agency), financial service, travel & lifestyle platform, and media partners to plan and execute marketing campaigns for both branding and membership conversion purposes.
Improving customer experiences through platform enhancement and business operations refinement.
Coordinating with other teams and departments when necessary to ensure strategic alliance of Japan related offers and promotions to business goals, and/or integration of marketing initiatives into other business units’ plans where suitable.
Supporting the business growth of the Japan markets with addition of onsite and offsite partners for the purposes of database acquisition and continuous marketing.
Special Events Support: Work under Assistant Manager of Japan Marketing to execute special events (e.g., concerts, dinner event, etc.) to acquire, retain, and reactivate valuable customers to track and grow our customer base, which would help to increase revenue for all business units. Special events initiatives include but are not limited to:
Manage logistics for celebrity arrivals, hotel accommodations, ground transportation, and on-site requirements during their stay.
Support the execution of events, including vendor coordination, on-site set-up, rehearsals, contingency planning, and post-event wrap-up.
Assist in creating marketing collaterals, ensuring brand consistency and timely delivery across channels.
Coordinate with internal departments and external stakeholders to ensure seamless communication and smooth event operations.
Maintain a high level professionalism and discretion when handling high-profile guests and sensitive information.
Social Media Support (i.e., LINE Official

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