Jojonomic Pte Ltd | Performance Marketing Specialist
4 weeks ago
Tech in Asia is the leading English-language media company covering Asia’s tech ecosystem, from startups to emerging trends. We aim to connect, inform, and inspire the region’s tech community.
We’re looking for a Performance Marketing Specialist to drive paid advertising campaigns across platforms like Facebook, Instagram, and LinkedIn. You’ll use data-driven strategies to optimize performance, engage audiences, and maximize ROI. If you're passionate about digital marketing and ready to make an impact, we want to hear from you
Responsibilities
Develop, implement, and optimize paid advertising campaigns across platforms such as Facebook, Instagram, LinkedIn, and other relevant channels.
Identify and target key audiences using data-driven strategies to maximize reach and engagement.
Collaborate with the creative teams to produce compelling ad assets that align with campaign goals.
Monitor campaign performance metrics such as CTR, conversion rates, CAC (Customer Acquisition Cost), and ROAS (Return on Ad Spend).
Conduct A/B testing for ads, landing pages, and creative elements to determine optimal strategies.
Use analytics tools (e.g., Google Analytics, Meta Ads Manager, etc.) to generate actionable insights and improve campaign performance.
Allocate budgets efficiently to ensure maximum ROI for marketing campaigns.
Provide regular reports on campaign effectiveness, including insights and recommendations for improvement.
Collaborate within the marketing team to ensure alignment between organic and paid efforts, achieving a cohesive digital marketing strategy.
Requirements
Proven expertise in managing campaigns across paid advertising platforms, including Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, and programmatic ad platforms.
Strong proficiency in Google Analytics, Google Tag Manager, and UTM tracking for campaign performance monitoring.
Ability to set up, track, and optimize conversion goals and event tracking.
Experience in A/B testing for ads, creatives, and landing pages to optimize performance.
Familiarity with CRM tools and marketing automation platforms.
Experience in the events industry or B2B tech marketing is a strong plus.
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