Senior Content Marketing Manager

4 weeks ago Be among the first 25 applicants

Starfish is looking for an experienced and strategic Senior Content Marketing Manager to lead content-driven brand initiatives for a global fintech player. You'll craft compelling narratives, manage campaign content across digital channels, and ensure alignment with brand identity across Southeast Asia. You will be a key player in localising and amplifying a bold and dynamic global brand voice while partnering closely with regional marketing, strategy, and creative teams.
Requirements
RESPONSIBILITIES

• Shape and refine brand positioning across campaigns and touchpoints in SEA
• Ensure that all content aligns with overarching brand identity, tone, and values
• Translate business goals into narrative-led, audience-specific content strategies
• Conceptualise and craft engaging content across digital platforms: social media, landing pages, thought leadership articles, customer case studies, campaign toolkits, and internal brand materials
• Edit and localise global content to resonate with SEA audiences, ensuring both cultural fit and brand consistency
• Partner with creative teams, designers, and writers to bring ideas to life across visual and written formats
• Develop integrated campaign content plans to support product launches, brand moments, and seasonal initiatives
• Lead the creative briefing process and manage end-to-end campaign content delivery across multiple markets
• Monitor campaign effectiveness and optimise content based on performance data
• Work cross-functionally with product, sales, and marketing teams to gather insights, align messaging, and deliver cohesive communications
• Partner with agency and freelance talent as needed for execution
• Oversee social media calendars and guide the voice and messaging of brand content across regional social channels
• Drive engagement via influencer partnerships and employee advocacy programs
  

• Previous experience in brand strategy, content marketing, or campaign development, ideally in fintech, B2B, or agency environments
• A portfolio showcasing strong storytelling, brand architecture, and multi-channel content strategy
• Proven ability to lead cross-functional initiatives and manage content workflows across fast-paced environments
• Outstanding writing, editing, and communication skills, with a strong grasp of editorial tone and nuance
• Adept in project management and balancing strategic vision with hands-on execution
• Familiarity with tools such as Notion, Figma, Airtable, and/or CMS and social scheduling platforms is a plus
• Experience in the SEA region and localisation best practices is highly desirable

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing

• Industries

  IT Services and IT Consulting

Referrals increase your chances of interviewing at Starfish by 2x

Senior Manager, Marketing and Communications

Director, APAC Marketing & Communications

Director, Brand & Integrated Marketing Communications

Director, Asia Marketing, Consumer Audio

Senior Manager, Property Marketing (Nightlife/F&B)

Senior Manager/Associate Director (Digital Marketing), MSc Programmes Office (2yr contract)

Assistant Director of Marketing Communications

Associate Director / Director, Marketing Strategy & Operations

Associate Director, Marketing Automation

Professional Services - Marketing & Communications Director

Associate Director - F&B (Property Marketing)

Director, Online Marketing and Product Development

Associate Director, Regional Marketing - SEA and Australasia

Assistant Director / Director, Business Development - Casino, International Marketing (SG/MY Region)

Strategic Marketing Director, Multiple Myeloma

Senior Director of Performance Marketing

We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.