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Performance executive, programmatic
1 month ago
Overview of the Job Group M is the world’s largest media investment company and a part of WPP. We are currently looking for a Performance Executive, Programmatic.You will work closely with all teams within the Group M family to drive programmatic planning, execution, analysis, and insights. We are looking for someone with a positive attitude, enthusiasm, and flexibility in embracing changes and new challenges. Reporting of the role This role reports to the Senior Manager. 3 best things about the job: Working in one of the most digitally-advanced and forward-thinking media agencies in the region. Regular on-the-job training provided to ensure success in your role. An opportunity to work with and learn from highly-experienced, action-oriented media practitioners. Responsibilities of the role: Handling platforms like Display & Video 360 (ex-DBM), Campaign Manager (ex-DCM), Trade Desk, App Nexus, Google Analytics, etc. Understanding Programmatic Buying, including DSPs/SSPs, RTB, ad-exchanges, DMPs, and audience targeting. Expertise in managing performance-driven clients to drive e Commerce sales. Manage your workflow and responses to ensure agreed deadlines are met, complying with our service level agreements and executing tasks with 100% accuracy. Review the campaign brief and generate a programmatic media plan to deliver client objectives. Undertake the campaign setup process for all campaigns within your portfolio, troubleshoot any tracking and discrepancy queries, and ensure campaigns are activated accurately and following best practices. Monitor the success of campaigns through Google Analytics, DSP UIs, and Automation Dashboards. Accountable for ongoing management of campaign budgets and daily spend levels, constantly monitoring tracking to performance goals. Analyze ongoing results to identify campaign trends and key insights, providing thoughtful recommendations to ensure we meet and exceed client goals. Demonstrate strong knowledge of the programmatic/performance campaign ecosystem. Demonstrate strong fundamentals of Brand Safety, Viewability, and Ad Fraud. Execute various types of programmatic deal types. Work closely with the line manager to manage markets, supporting day-to-day campaign management responsibilities. Build a great working relationship with your team, market teams, and client teams, operating seamlessly together to deliver success for our clients across the briefing, booking, setup, optimization, and reporting processes. Measures of success – In three months: A strong understanding of the client’s brands and products. A keen understanding of the various platforms and systems that power digital media. Gained certification on major programmatic platforms. Develop relationships and earn trust with your own team and client teams/local market operation teams. In six months: Become a trusted advisor and partner to your client/market team. Provide optimization suggestions and work with the programmatic director to improve campaign performance. Oversee effective and accurate optimizations and delivery of campaigns. In 12 months: Develop knowledge of other online products and strategies. Identify gaps/processes/tools to improve campaign performance and efficiency. Become a trusted advisor to your client teams. What your day job looks like: Ensure accurate planning and implementation of all campaigns in DSP platforms. The trading team is responsible for proactively requesting and implementing all necessary trafficking and campaign tracking requirements for every campaign to perform effectively and provide accurate and detailed campaign reporting and feedback. Proactively analyze delivery data across the channels to identify optimization opportunities to deliver client objectives. The focus of the team is to first identify optimization levers (audience, supply source, temporal, frequency, target, geo, creative copy, etc.), understand the consequences of those optimization levers, and have expertise in pulling those levers. Regular WIP meetings to share campaign performance. Provide regular campaign reports to client teams along with insights to influence planning and buying decisions. Respond to ad-hoc campaign feedback requests. Minimum qualifications: 1-2 years of professional experience with digital media, preferably within a media agency/publisher trading desk. Hands-on experience and knowledge in programmatic optimization. Experience in campaign implementation, optimization, and reporting. Understanding of Adserver, DSPs/SSPs, RTB, ad exchanges, DMPs, audience targeting, Brand Safety, Viewability, and Ad Fraud. Competent in all Microsoft Office software. Be organized and have a high attention to detail. Demonstrate problem-solving skills, financial and numerical astuteness. More about Group M Group M leads and shapes media markets by delivering performance-enhancing media products and services powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support, and tools to innovate and grow. Discover more about Group M at MAPAC on TwitterFollow Group M on Linked In - About Group M Singapore Group M Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry undergoing rapid evolution as digital technology reshapes how marketing supports advertisers’ needs. Being at the crossroads of Asia means that aside from local clients and media owners, we also have a high proportion of multinational clients, renowned brands, and media owners, making Group M Singapore the Number One organization to join and develop your career in media investment. Group M is an equal opportunity employer. We view everyone as an individual and understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique, and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with. #J-18808-Ljbffr
