Senior/ Manager, Marketing

2 days ago


Singapore CapitaLand Full time

Senior/ Manager, Marketing & Sales (Residential)
Locations: Singapore, Central Singapore
Time Type: Full time
Posted on: Posted 3 Days Ago
About Us
CapitaLand Group (CapitaLand) is one of Asia’s largest diversified real estate groups. Headquartered in Singapore, CapitaLand’s portfolio focuses on real estate investment management and real estate development, and spans across more than 260 cities in over 40 countries.
Job Description
The Job
As part of the Residential Marketing & Sales team, you will play an integral role in increasing our market share in the residential property market by formulating as well as implementing various advertising and promotion strategies. You will contribute in the marketing development process, from project conceptualization through execution, to ensure that our projects meet the need and lifestyle choices of target markets. You will also be involved in market research, coordinating and executing sales launches as well as continuously building a network of business contacts.
Responsibilities
Establish positioning, identify target audiences, and develop marketing plans leading up to new residential sales launch
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful launch strategies
Develop and execute customer centric marketing plans for every new residential launch
Maintain a creative mindset to push for innovative marketing tools and novel design ideas for new residential launch
Develop and manage branding, advertising and marketing/promotion campaigns within budgetary allocations
Manage social media presence and direct programs to promote awareness, enhance media reputation and recognition
Coordinate and monitor the fitting-out of show gallery for new residential sales and fit-out of on-site units of completed projects and show gallery logistics
Conceptualizing, planning & coordination for the preview/launch event
Conduct comparative analysis and undertake continuous analysis of newly launched developments and market response to apartment provisions/trends and sales performance
Establish and build networking channels with agents and key industry stakeholders
Requirements
A good degree in Marketing, Building or Real Estate
At least 5 years of relevant experience in a managerial role, with a real estate developer, consultant or agency
Self-motivated and customer-oriented
Team player with good interpersonal and communication skills
Strong understanding of marketing principles, digital media and brand management
Excellent communication, interpersonal, and relationship building skills
Ability to work independently and as part of a team, with a hands-on approach
Creative thinker with strong problem-solving skills
Benefits
Flexible benefits with comprehensive medical coverage for self and family
Training and development opportunities
Subsidised rates at Ascott serviced residences
Strong advocate of staff volunteerism
Wellness programmes
Closing Statement:
At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.
Only shortlisted candidates will be notified.
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