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Assistant Manager

1 week ago

Singapore Arts House Limited Full time

Plays a pivotal role in the marketing and communications of Arts House Limited (AHL) festivals/events.
Assist in building the festivals/events strategy aligned to AHL’s objectives to ensure the festivals’/events’ success and excellence in event marketing execution.
Build a Marketing and Communications strategic framework that meets AHL’s brand and business goals, social insights and content excellence.
Stakeholder Engagement & Management:
manage and advise internal and relevant external stakeholders on media communications and public relations strategies and execution.
Crisis Communication & Issues Management:
anticipate and advise on potential issues; develop communication plans to manage issues and crisis.
Duties and Responsibilities
Digital Marketing
Identify and develop event marketing campaigns for festivals/events which encompass mainly digital paid media, above and below the line advertising, social media, email marketing, festival branding etc.
Responsible for managing the creation of marketing collaterals and materials.
Develop content framework and promotional calendar including pre, during and post festivals/events ensuring consistency of message across all platforms.
Support and take charge of several social media accounts, curating the best-in-class content for fan growth and retention. Cultivate and nurture the fan base to grow a strong community, maximizing brand experience and engagement.
Conceptualise and craft social content that people love and connect with – sparking conversations, shares, likes and followers.
Experiment with new and existing content formats across stills, gifs, videos, contests, polls, livestreams etc.
Responsible for pre and post festivals/events reports for each programme outlining feedback for general reporting, evaluation and review, establishing measurable tracking methods, identification and implementation of best practices in all aspects of festivals/events planning process, execution and review.
Gather and analyse market intelligence, including market trends and consumer behavior.
Work closely with Communications and Programming departments to achieve business goals.
Planning & Budgeting
Responsible for assembling financial forecasts and budget creation for the festivals/events marketing.
Maintain close relationship with Finance team to coordinate the management of marketing budget for festivals/events including tracking of expenses, purchase orders, etc.
Others
Any other duties and responsibilities as assigned by AHL Management.
Qualifications
Degree in Marketing, Communications, New media or relevant field.
Experience: Minimum 5 years of digital marketing, social media, community engagement and/or event marketing experience (with at least 3 years in a management capacity).
Skills:
Expertise in community engagement, social customer care, and building reputations online.
Experience working with and pitching to journalists from arts and culture, lifestyle, tech, business beats across media channels locally and internationally.
Excellent communications and interpersonal skills to engage a wide spectrum of external and internal stakeholders, including multi-agency and cross-functional teams.
Deep understanding and hands-on experience on tools in social analytics, listening, publishing, graphic design and video editing.
Live and breathe social media – across Facebook, Instagram, Twitter and YouTube.
People Management skills are essential.
Detail-oriented, highly organised and able to manage multiple tasks and projects simultaneously.
Experience in managing crisis communications and developing communications strategies.
Excellent writing skills with a keen sense of creativity and aesthetics.
Technical knowledge of online event management tools.
Characteristics
Ability to work in a fast-paced, high-energy work environment.
Ability to interface with and manage vendors.
Working Conditions
Required to work on weekends or after office hours during event build-up and preparation.
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