Category Manager-Private Label

2 weeks ago

Singapore Lazada Full time

Location:

Singapore

Department: Commercial

Location: Singapore

Job Description

We are seeking a talented and experienced individual to join our team and drive the success of our private label product portfolio. The role will be based in Singapore and will report to the Head of Private Label.

What can you expect in this role?

  • Hands-on experience in the commercial team in engaging with grocery brands and sellers
  • Opportunities for collaboration with cross-functional teams
  • Be the forefront of driving key business goals
  • Fast-paced and never a dull day

Key tasks and responsibilities

  • Drive end to end the Private Label commercial performance (Top Line & Bottom Line) on the Lazada Platform.

Marketing and Promotion Management:

  • Collaborate with the Category Management Team to drive the visibility, build promotional campaigns and improve the basket penetration of the Private Label Category.
  • Analyse promotional performance and implement ad-hoc strategy to improve the promotional efficiency.

Category Strategy and Planning

  • Develop and execute a comprehensive category strategy for our private label products.
  • Conduct thorough market research and analysis to identify customer needs, competitor offerings, pricing trends, and potential product gaps within the category:

Competitive Analysis and Pricing

  • Conduct weekly report on the overall Private Label Category performance (GMV, Margin, Basket Penetration, Promotions, etc)
  • Monitor market trends and competitor activities to identify opportunities within the category.
  • Set the optimal pricing strategies for private label products to maximize profitability by considering cost structures and competition positioning.
  • Conduct regular product performance reviews and make data-driven decisions on product enhancements, range expansions, and discontinuations.

Operations Coordination

  • Work closely with our suppliers and the supply chain team to ensure a smooth execution of our procurement operations.

Product Development

  • Work closely with the Category Management Team and the Head of Private Label to identify and evaluate new product opportunities, considering customer preferences, market trends, and competitive landscape.

Job Requirements

Job Requirements

  • Bachelor's degree in Business, Marketing, or a related field.
  • 4+ years of experience as a Category Manager or similar role, preferably in the e-commerce or retail industry.
  • Strong analytical skills with the ability to leverage data to make informed decisions.
  • Ability to work effectively with multiple stakeholders.
  • Demonstrated teamwork and collaboration skills.

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