Digital Experience Specialist

Imagine what you could do here The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.The Digital Experience and Merchandising (DE&M) team defines, develops and delivers an exceptional shopping experience for Apple Store Online customers across all of our digital platforms. The Digital Experience Specialist - APAC, will define, develop and execute innovative digital shopping experiences for Apple Store Online flagship stores on web and app.

Description

The ideal candidate brings a proven track record of delivering innovative shopping experiences for a premium, global brand. You will play a significant role in defining and delivering the customer experiences that distinguish official Apple digital stores as the top destinations for shopping Apple products.Collaborating with WW Digital Experience partners, Creative Designers, Product Management, Commercial teams and other business stakeholders, you will define the customer journey, content strategy and ongoing optimization and enhancement plans to ensure a seamless, performant and engaging shopping experience.

• Defines how customers navigate, learn, shop, configure, and purchase products in APAC, across our platforms.
• Collaborates with key cross functional teams both WW and within the region to integrate business priorities and strategies into the shopping experience.
• Author and present detailed strategic briefs and presentations to inform cross functional partners of business priorities, experience opportunities, and performance.
• Consultation and delivery of key strategic experience projects in the market, including market & platform expansion and feature enhancements
• Clearly understands the online business and impact of customer journey & experience. Reports regularly on performance and identifies actionable insights.
• Conduct research on market & competitor trends and analyze consumer behavior and internal performance to drive optimization, expansion, and business case development.

Responsibilities

• Partner with cross-functional teams to embed business priorities into the online shopping experience.
• Develop and deliver strategic briefs and presentations that align stakeholders and drive action.
• Lead key market initiatives, from platform expansions to feature enhancements.
• Monitor business performance and customer journeys, sharing insights and driving improvements.
• Research market trends, competitors, and consumer behavior to inform optimization and growth strategies.

Minimum Qualifications

• 6+ years demonstrated experience defining and developing consumer-facing digital shopping journeys, or relevant e-commerce experience for a premium global brand
• Demonstrable knowledge of regional retail industry trends, marketplaces and platforms in APAC
• Additional language skills a plus

Preferred Qualifications

• BA/BS degree or equivalent experience (MBA a plus).
• Exceptional ability to problem solve, develop creative solutions, and demonstrate resourcefulness.
• Experience working closely with creative and UX teams to create innovative customer experiences and define shopping journeys.
• Exceptional communication, storytelling, and presentation skills.
• Self starter with proven ability to influence across teams to drive innovation and results.
• Adept at building collaborative bridges and fostering relationships with cross functional and global teams, in addition to flexibly adapting to feedback.
• Demonstrates Apple’s values of inclusion and diversity.