Global Director, Media

3 days ago

Singapore Michael Page International Pte Ltd Full time

The Global Director, Media & Partnerships, will report to the Global Head of Marketing and lead a geographically distributed team. This role requires a strong focus on shaping global media architecture and influencing senior stakeholders.

Client Details

Our client is a highly renowned player in FMCG. With operations in more than twenty countries and a vast retail presence across several key brands, they have delivered consistent growth in the last four years. Over the last few decades, they have built and acquired other brands and are looking to elevate their global media vision. The Global Director, Media & Partnerships role will drive media buying, agency operations and campaign optimization. This is a team leadership role covering APAC, EMEA, US regions.

Description

The Global Director, Media & Partnerships, will report to the Global Head of Marketing and lead a geographically distributed team. This role requires a strong focus on shaping global media architecture and influencing senior stakeholders. You need to have a rare combination of strategic clarity and operational excellence. You will also provide guidance to other portfolio brands in the group.

The measures of success in this role are:

  • Media strategy: develop and lead the global media strategy that aligns with the group's business objectives.
  • Center of Excellence: establish and lead the loyalty COE, serving as the key resource for brand equity, driver of traffic and transactions.
  • Omnichannel execution: oversee end-to-end media investment across paid, owned, and earned channels.
  • Partnering brand leaders : establishing trust with regional and brand leaders and aligning strategy & execution.
  • Innovation: pilot and scale innovation in platforms, formats and martech.
  • Talent development: leading a team of senior experts, it will be a core focus to develop in-house talent who can take global leadership roles in the team and head verticals like media buying etc.

Peers in this role will be leads for CRM, Brand & Design etc.

Profile

A successful Global Director, Media & Partnerships - FMCG should have:

  • MBA, Masters in Marketing, Business, or a relevant discipline.
  • Twelve or more years' experience in managing media strategy across brand and performance marketing within a globally recognized brand, ideally in a multi-brand setup within FMCG, hospitality or retail.
  • Five or more years in a role with a wide regional coverage, with exposure to APAC, EMEA and/or US
  • Solid track record in using data and insights to measure campaign effectiveness and advising the CMO and other CXOs.
  • Strong knowledge of martech/AdTech stacks and comfort working with analytics and finance teams.
  • Excellent communication and interpersonal skills.
  • Flexibility to travel, up to 40%

Job Offer

This role is created by our client's interest in delivering exponentially better engagement and return on media spend. Someone who can challenge status quo, while being tactful, collaborative and deliver data driven attribution modelling will find this an excellent fit. You will join the firm at a time when they are reorganizing the global marketing function and play a pivotal role in hiring and developing talent for the media COE. The fixed compensation for this role will be competitive and candidates who have worked for global brands with a significant retail presence will find this an excellent fit.

Due to the high application volume for senior roles, we will only be able to respond to shortlisted applicants.

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