Vice President, Product Commercialization – AP Region, Digital Assets

7 days ago


Singapore MASTERCARD ASIAPACIFIC PTE. LTD. Full time

Overview The Digital Assets team is seeking a Vice President to lead product commercialization efforts in the AP region. This role will drive the go-to-market strategy, regional partnerships, and execution for digital assets and blockchain solutions, including crypto cards and digital currency enablement. The ideal candidate is passionate about digital innovation, has a proven track record in launching technology-driven products, and excels at building and scaling regional partnerships. Key Responsibilities Lead Regional Product Commercialization: Define, manage, and execute commercialization strategies for digital assets and blockchain products in the AP region, including crypto cards, digital currency solutions, and new-to-market offerings. Go-to-Market & Market Entry: Develop and implement go-to-market plans tailored to AP market dynamics. Partner with local teams to ensure successful product launches and market penetration. Regional Partnerships: Identify, establish, and nurture strategic partnerships with key stakeholders, customers, and partners across AP to accelerate product adoption and scale. Competitive Analysis & Opportunity Sizing: Analyze competitive landscape, segment markets, and prioritize opportunities based on regional needs and business potential. Performance Metrics: Establish and track KPIs to measure product success and inform ongoing strategy in the AP region. Innovation & Regional Solutions: Identify innovative solution concepts with strategic fit for AP customers and partners, ensuring alignment with Mastercard’s vision. All About You Team Leadership: Lead and inspire a team of regional experts, fostering collaboration and high performance across markets. Qualifications Experience launching digital or technology-driven products in AP markets, with a strong background in blockchain or emerging digital assets. Proven ability to design and execute regional go-to-market strategies and scale products through partnerships. Strong leadership skills, with experience managing and motivating cross-functional teams in a fast-paced environment. Excellent communication and stakeholder management skills, able to articulate vision and strategy to diverse audiences. Analytical and creative problem-solving abilities, with a track record of translating insights into actionable plans. Entrepreneurial mindset, resilience, and adaptability to thrive in dynamic markets. #J-18808-Ljbffr



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