Digital Marketing Manager

2 months ago


Central, Singapore Starlight Group Full time $4,000

JOB DESCRIPTIONS:

  • Responsible to strategize, plan and execute digital marketing strategy plan and communications to achieve company goals and targets
  • Responsible to develop content and artwork for social media and online platforms
  • Photography and videography skills will be advantageous
  • Conceptualised copywriting for campaigns for social media platforms (Mainly on Facebook, Instagram, TikTok Live, 小红书 etc)
  • Conceptualise and set up lead generation platform through different marketing channels
  • Conduct market research on competitors marketing campaign, brand positioning and awareness
  • Exceptional planning, organizational, and time management skills, with the ability to multi-task in a fast-paced environment.
  • Evaluate the effectiveness of marketing channels and activities
  • Staying updated on social media trends in relation to Gold and Jewellery, while responding quickly by applying the trends (where possible) in content creation.
  • Maintaining company's websites and managing online enquiries
  • Proficiency in CapCut, premier pro and photoshop or other video and photo editing tools.
  • Work closely with the marketing team by providing relevant social content to enhance marketing campaigns.
  • Excellent understanding of the social media landscape, metrics, user behavior, and influencers.
  • Developing good interdepartmental relationships to achieve efficiency and positive outcomes.
  • Any other marketing duties as assigned
JOB REQUIREMENTS
  • Diploma/Degree in Digital Marketing or the equivalent with at least 1-2 years of relevant experience in a similar capacity would be preferred
  • Excellent command of English and Mandarin, with strong writing and verbal communication skills for posting content in both languages.
  • Ability to speak/write in Malay will be a big advantage.
  • ⁠Knowledge in WooCommerce & Shopify will be a big plus.
  • Proficiency in Adobe creative software (e.g. Photoshop etc.) is required
  • Possess strong understanding and knowledge of Facebook Ads optimization and a/b testing, Instagram and other social media platforms advertising strategy
  • Good understanding of social media trends, digital marketing concepts and strategies
  • Good verbal and written communication skills


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