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Marketing Manager | The Coconut Club

1 week ago

Singapore The Lo & Behold Group Full time

The Lo & Behold Group is a hospitality company that creates, owns, and operates a series of timeless, thoughtful concepts. Every restaurant, bar, club, and hotel that we create intentionally offers a distinct experience and adds to the vibrancy of this city we know and love. Our multi-award-winning properties currently include Odette, Claudine, Esora, Le Bon Funk, Bar Bon Funk, OverEasy, Clink Clink, Tanjong Beach Club, The Coconut Club, Fico, Somma, Po, The Warehouse Hotel, and New Bahru.
We're seeking a passionate Marketing Manager to lead the charge for The Coconut Club and OverEasy, our beloved casual dining experiences. This role involves working closely with Venue Leaders to increase brand awareness and engagement.
Responsibilities:
Brand Champions:
Live and breathe brands, develop a deep understanding of their inner workings, and craft marketing strategies that grow the brand and business in equal measure.
Creative Collaborator:
Work with our in-house and external creative teams to develop captivating branding materials that resonate with the brands’ target audiences.
Digital Guru:
Manage social media, email marketing, and website updates, crafting engaging content aligned with business goals and fostering brand love. Optimize campaigns with data analytics to maximize reach and engagement.
Storytelling Maestro:
Cultivate relationships with media, influencers, and industry partners. Craft press releases, media pitches, and features that highlight the unique offerings of The Coconut Club and OverEasy.
Partnership Pro:
Identify and secure partnerships with like-minded brands, elevating the overall experience for guests. Execute marketing initiatives for events, collaborations, and seasonal launches.
Guest Advocate:
Work with Operations to develop guest loyalty programs and VIP initiatives that foster lasting connections. Analyze guest feedback to refine marketing efforts and continually enhance the dining experience.
Trusted Operational Partner:
Maintain seamless communication with operations and culinary teams to ensure marketing campaigns perfectly align with service delivery.
Qualifications:
Bachelor's degree in Marketing, Communications, or a related field.
3-5 years of marketing experience, ideally in the F&B or hospitality industry.
Proven track record of managing successful marketing campaigns across different channels.
Deep understanding of casual dining concepts and marketing strategies for this segment.
Desired Skills:
Storytelling Superstar:
You possess exceptional content creation skills, crafting engaging narratives that captivate your audience.
Digital Mastermind:
You're proficient in digital marketing tools like Ads Manager, SEO platforms, email marketing software, and CRM systems.
Relationship Builder:
You have strong interpersonal skills, fostering positive connections with partners, media, and influencers.
Data Detective:
You're analytical, leveraging campaign performance metrics to optimize strategies and maximize results.
We love people who are:
Excellent communicators
Able to perform under stress and uncertainty
Meticulously organized & structured
Highly effective and can get things done
Go above and beyond to make someone else's day
Thoughtful and kind, while upholding high standards
Own outcomes and drive solutions
Ever-curious and always learning
Take an inside look at our culture or find out more here.
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