Marketing Manager

5 days ago

Singapore KOS International Limited Full time

Overview
Marketing Manager – FMCG | ATL Brand & Product Development
Location:
North Singapore | Full Marketing Ownership
About the Role
Our client is an FMCG company with a strong presence in the consumer goods sector. They are seeking a versatile
Marketing Manager
to drive end-to-end marketing initiatives across product design, brand management, and digital channels.
This is a hands-on role where you will lead key marketing functions, including brand positioning, packaging design, product launches, and digital campaigns. You will also mentor and manage a team member, ensuring cohesive execution of brand strategies that strengthen market presence and deliver measurable results.
Key Responsibilities
Develop and execute comprehensive marketing strategies for product portfolios and new launches
Lead brand-building initiatives, including product design, packaging development, and campaign creation
Oversee end-to-end new product launch processes, from concept to market rollout
Manage digital marketing activities, including content, campaigns, and analytics
Collaborate with cross-functional teams (sales, supply chain, design) to ensure seamless execution
Conduct market research and competitor analysis to identify consumer trends and growth opportunities
Monitor brand performance metrics and provide actionable insights to drive improvements
Requirements
Bachelor’s degree in Marketing, Business, or related field
6–10 years of marketing experience, ideally within the FMCG sector
Proven track record in product launches, packaging design, and brand management
Strong knowledge of digital marketing tools and platforms
Ability to manage projects independently with end-to-end ownership
Experience managing or mentoring team members preferred
Creative, analytical, and commercially driven mindset
How to Apply
Please email your updated resume, including current and expected salary to Only shortlisted candidates will be contacted.
EA Licence No: 23S1522
Registration No: R
Job Details
Seniority level : Mid-Senior level
Employment type : Full-time
Job function : Marketing
Industries : Manufacturing
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