Senior Executive

1 week ago

Singapore CapitaLand Full time

Senior Executive / Executive, Marketing, Singapore (2-Years Contract) - Bugis+
Location:
Singapore, Central Singapore
Job Type:
Full time
Posted on:
Posted 4 Days Ago
Job Requisition ID:
JR003026
About Us
Headquartered and listed in Singapore, CapitaLand Investment Limited (CLI) is a leading global real asset manager with a strong Asia foothold. As at 30 June 2024, CLI had S$134 billion of assets under management, as well as S$100 billion of funds under management held via six listed real estate investment trusts and business trusts and a suite of private real asset vehicles that invest in thematic and tactical strategies. Its diversified real estate asset classes include retail, office, lodging, industrial, logistics, business parks, wellness, self-storage and data centres.
Job Description
Reporting to the Marketing Communications Manager, your responsibilities include conceptualizing and implementing integrated marketing campaigns for the shopping mall to drive traffic that translates into revenue.
You will also support the team in budgetary control, advertising, promotions, events, marketing of in-mall advertising spaces, loyalty programmes, public relations, management of mall social media accounts, engaging and onboarding stakeholders for CapitaLand e-commerce platforms and direct marketing to create a strong and unified shopping mall brand that stands out from the competition.
Responsibilities:
Plan, execute and manage marketing campaigns and assess against goals (ROI and KPIs)
Conduct post-campaign analysis, keep track of budgets, prepare monthly reports for internal analysis and day-to-day campaign monitoring
Liaise with internal stakeholders and external agencies to ensure successful running of projects and create awareness for the mall's activities
Proactively plan and initiate joint collaborations with tenants and garner participation for mall's programs and CapitaLand various initiatives to drive sales
Manage social media platforms and integrate online activities with offline marketing promotions
Monitor social channel conversations and act on any insights that can further enhance the customer experience and branding of CapitaLand Malls
Housekeep and update content of various digital and social media platforms
Proactively market in-mall advertising spaces to generate additional revenue for the mall
Manage and supervise Digital Services Advocates
Requirements:
Degree in Mass Communications, Marketing, or a related field
Preferably with 2-3 years working experience in a similar capacity
Creative, resourceful, and good interpersonal skills
Excellent written and verbal communications skills
Computer literate with strong proficiency in Microsoft Office applications, social media, and other relevant digital tools
Fast and independent with strong organizational skills
Self-motivated and able to work under pressure
Data-driven, results-oriented and able to meet tight deadlines
Prior knowledge in AEM and SAP will be a plus
Prepared to work long and irregular hours including weekends and holidays
Benefits:
Comprehensive medical coverage
Training and development opportunities
Subsidised rates at Ascott serviced residences
Strong advocate of staff volunteerism
Wellness programmes
Closing Statement:
At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.
Only shortlisted candidates will be notified.
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