Marketing and Communications Manager

Summary This position is responsible for the management of the Marketing & Communications team in the key areas of media coverage, collateral and publications, special events/promotions, community relations and advertising. Job Responsibilities Develop strong understanding of brand guidelines across all areas and ensuring implementation across all communication channels to meet brand standards. Execution of B2C and B2B marketing communication strategy across all marketing channels. Implement a comprehensive Digital Marketing and Social Media strategy to increase bookings and traffic to hotel website. Develop SEM campaigns and strengthen organic SEO initiatives. Establish good working relationships with local and international media and host media familiarisations. Implementation of marketing partnership, public relations and promotional campaigns to create awareness, drive occupancy and revenue, and build customer loyalty. Maintain current media lists: local and international travel, leisure, lifestyle, entertainment, business and food editors. Execute media placements for hotel through news releases and personal contacts. Develop business and leisure travel promotions; release to press and/or target audience. Explore valuable media trades where appropriate. Develop Award strategy. Serve as hotel spokesperson, when appointed by General Manager, to make all official statements for hotel to media, especially during crisis situations. Maintain the media gallery with up-to-date imagery and press releases. Regular update of hotel website and all online sites to ensure accuracy and on brand. Develop engaging media-rich content for distribution to the media/social media platforms. Monitor news coverage and circulate internally. Establish PR & Communications programs that will benefit and support Rooms, Events and F&B strategies and initiatives. Amplify exposure and creating trademark of the product as to own the space. Engaging with Director of Sales and Marketing in developing and producing sales support materials for hotel (newsletters, brochures, mailers, promotion materials, in-room information, guides, etc.). Planning and strategizing to execute rooms initiatives on sales activities or digitally. Engaging with the Food and Beverage team in the development, strategizing collaboration in partnership leveraging the calendar of events. Offering creativity in partnership or promotion to drive F&B sales, with collaterals and promotions in place. Planning and execute partnerships, brand collaborations to maximise opportunities to promote F&B, Rooms or any revenue stream within the hotel. Contribute to employee newsletter, announcements and other printed materials published by the Talent & Culture department. Manage and execute all printed, digitally, photography or communication for the hotel to be aligned with its brand standards. Arrange and manage photography for F&B, Rooms promotions and key events in the hotel. Attend all briefings, meetings and trainings as assigned by management. Maintain a high standard of personal appearance and hygiene at all times. Require working beyond office hours, weekends/public holidays as and when is required by the Management Be aware of the hotel fire & life safety/emergency procedures. Perform other reasonable duties assigned by the assigned by the Management. Qualifications and Experience Bachelor's Degree. Minimum 4 years of experience in Marketing Communications / Public Relations or 2 years of experience in a similar capacity. Excellent reading, writing and oral proficiency in English language. Proficient in MS Excel, Word, & Powerpoint. Excellent leadership, interpersonal and communication skills. Detail-oriented and highly reliable in thorough execution and follow-through. Ability to work well in stressful & high-pressure situations. A team player & builder. Well-presented and professionally groomed at all times. #J-18808-Ljbffr