Senior Commercial Manager

Overview
The Senior Commercial Manager for APAC is responsible for the delivery and execution of the regional commercial strategy to pursue new and develop existing opportunities, to effectively manage and drive sell-in of inventory, as well as sell-out within our retail partners. The role requires a strategic thinker with an entrepreneurial spirit, excellent relationship-building skills, and a high competency in driving sales.
Responsibilities
Lead the creation and delivery of retailer strategies that align with regional commercial objectives and strengthen Huda Beauty's market position
Develop excellent relationships with retail partners, ensuring all opportunities to promote the brand are maximized
Oversee and optimize sales performance, target achievement, demand forecasting, and inventory management to drive sustainable growth and ensure operational efficiency
Own forecasting, financial management, and full accountability for P&L delivery across each APAC market, ensuring profitability and alignment with regional objectives
Manage new clients and commercial relationships, including execution of tactical commercial deals
Ensure adequate stock coverage for all products through forecasting accuracy and quota management, working closely with the demand planning team
Assist in net sales management, consistently monitoring shipments, changes in product availability, proactively identify OOS product risks or upticks in demand and manage product discontinuation/phase outs to minimize non-productive inventory
Work collaboratively with the General Manager to proactively suggest approaches to drive APAC localization (e.g., product, pricing, go-to-market strategy)
Partner closely with Finance to execute promotional strategy and eliminate excess stock
Oversee human resource management, including recruitment and assessment of the regional field team
Optimize BA productivity through KPI setting and an incentive program, monitoring BA ROI in collaboration with BAs and the field team
Work closely with PR, Trade Marketing, Training and VM to ensure effective execution of the marketing plan across the region
Work with compliance to ensure all regulatory requirements are in place in a timely manner
Ensure Huda Beauty has exposure and maximum visibility in new launches and product focus
Maintain consistency of HB image across the region
Liaise with Education Manager to align training plans with brand objectives
Monitor Huda Beauty positioning in the market vs competition
Support any ad-hoc project as required by the business
Requirements
6+ years experience in commercial management in SEA (beauty and/or luxury experience)
Strong beauty/makeup industry knowledge essential (locally, regionally and globally)
Proven success in sales and/or marketing, with ability to manage relationships with key clients and stakeholders
Strong working knowledge of metrics to monitor the performance of commercial activities, reporting results to senior management
Strategic development and critical thinking skills to assist in setting financial targets, developing budgets, and monitoring compliance
Excellent relational skills, building and maintaining beneficial partnerships with key stakeholders
Solid knowledge of forecasting, performance reporting and financial/budgeting processes including P&L management
Excellent instincts and commercial awareness with a strategic mindset
Excellent team player
Excellent leadership and organizational skills
Outstanding communication and interpersonal skills
Fluent in English (additional languages are an advantage)
Monthly "Self Love Days" – at company discretion
Monthly coaching sessions with our in-house Success Coach
Employee discounts on all Huda Beauty products
Quarterly product gifting
EEO
Huda Beauty is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.
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