Channel Marketing Manager

WHAT YOU DO AT AMD CHANGES EVERYTHING
We care deeply about transforming lives with AMD technology to enrich our industry, our communities, and the world. Our mission is to build great products that accelerate next-generation computing experiences – the building blocks for the data center, artificial intelligence, PCs, gaming and embedded. Underpinning our mission is the AMD culture. We push the limits of innovation to solve the world’s most important challenges. We strive for execution excellence while being direct, humble, collaborative, and inclusive of diverse perspectives.
AMD together we advance
THE ROLE:
AMD is seeking an innovative, self-driven
APeJ Commercial Client OEMs & Alliances Marketing Manager
with a strong track record of leading, planning, and executing joint marketing initiatives that deliver measurable business impact for consumer and commercial segments. This role will be responsible for developing and activating marketing campaigns with OEM partners and alliances — covering end-to-end engagement from planning and alignment to execution and post-campaign reporting. The position requires close collaboration with AMD HQ OEM teams, regional and country marketing teams, and OEM marketing teams. Beyond OEM responsibilities, the role also includes building and strengthening alliances with partners such as Microsoft to drive alignment and co-marketing programs for commercial client marketing. This role reports to the APeJ Commercial Client Marketing Lead and covers the APeJ region (Korea, Vietnam, Philippines, Thailand, Malaysia, Singapore, Indonesia, Australia, and New Zealand).
THE PERSON:
Experienced in developing and executing joint partner marketing programs with OEMs and alliances (e.g., Microsoft, ISVs)
Skilled in project management, able to manage cross-functional stakeholders, deadlines, and competing priorities
Customer-focused, with a strong sense of accountability to deliver projects on time and with quality
Self-motivated, ambitious, and solutions-oriented with excellent problem-solving skills
Highly organized, with strategic thinking to connect marketing impact with business priorities, strong time management and attention to detail
Capable of independently managing multiple priorities effectively
Willing to travel up to 30% for partner and customer engagements
Fluent in English; proficiency in additional Asian languages is a plus
Strong in communication, presentation, budget management, and data analytics
Adaptable to ambiguity and able to pivot quickly based on changing business needs
Passionate about AI, technology, PC hardware, gaming, content creation, and innovation (a plus)
A team player with a positive, energetic, and collaborative, growth mindset
KEY RESPONSIBILITIES:
Act as the primary regional OEM & alliances marketing contact with a focus on developing and executing OEM-branded campaigns aligned to AMD’s marketing and business priorities
Build, maintain, and influence strong relationships with priority OEMs and alliances while exploring opportunities with new OEM accounts
Drive AMD’s participation in OEM-led launches and industry events, as well as OEM participation in AMD-led initiatives
Collaborate with AMD HQ, regional, and local teams, GAM and sales teams to manage alliance funding, drive activities alignment, activity execution, and ensure adherence to brand and marketing guidelines—including providing training and creative review support
Partner with internal AMD teams (sales, social, PR, finance, marketing operations) to deliver integrated campaigns
Support the APeJ Commercial Client Marketing Lead in coordinating regional and centrally driven marketing programs with OEMs and alliances
Develop schedules, track progress, and ensure quality control of all projects
Deliver campaign debriefs, program reports, and ROI analysis on a weekly and quarterly basis
Manage and track co-marketing funding with OEMs marketing and OEMs operations teams, including quarterly plan submissions, approvals, and utilization tracking
Continuously identify opportunities to enhance AMD’s joint marketing effectiveness with OEMs and alliances by collaborating seamlessly across stakeholders
PREFERRED EXPERIENCE:
Experience in B2B technology marketing in APeJ, with exposure to country and regional roles with proven track record
Strong background in Commercial Client PC OEM marketing and the broader IT/tech industry; semiconductor experience is a plus
Proven ability to design and execute marketing strategies with OEMs and alliances that deliver measurable results
In-depth understanding of the PC industry, commercial client use cases, and emerging trends
Experience engaging with OEMs such as HP, Lenovo, Dell, ASUS, Acer, and alliances & ISVs such as Microsoft to build joint campaigns that drive brand and demand growth
Proficiency in planning, executing, and optimizing digital marketing campaigns with agencies and partners, including ROI tracking and performance analysis
Solid understanding of OEM marketing processes across digital marketing, demand generation, and channel programs, with a focus on measurable results
Experienced in working within a Fortune 500 global matrix organization
Proficient in Microsoft Excel, Word, PowerPoint, Copilot, and other modern productivity/tech tools, CRM knowledge
ACADEMIC CREDENTIALS:
Bachelor’s degree or equivalent experience required
LOCATION:
Singapore
AMD and its subsidiaries are equal opportunity, inclusive employers and will consider all applicants without regard to age, ancestry, color, marital status, medical condition, mental or physical disability, national origin, race, religion, political and/or third-party affiliation, sex, pregnancy, sexual orientation, gender identity, military or veteran status, or any other characteristic protected by law. We encourage applications from all qualified candidates and will accommodate applicants’ needs under the respective laws throughout all stages of the recruitment and selection process.
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