Manager/senior manager, group communications

1 week ago

Singapore This Is An IT Support Group Full time

About CertisWe are a leading security services organisation. We put technology to work in making the world a safer place. Our mission is that as trusted partners, we protect lives and assets, and deliver integrated critical services. By empowering our people, our goal is to enable our communities to stay safe and thriving.We offer a broad range of opportunities and career pathways for our people to grow and explore their potential. We believe that people, equipped with innovative thinking and technological capabilities will make the world safer, smarter and better.Life at CertisIf you are a passionate individual looking for opportunities to expand your skills, and purposeful work instead of just a ‘job’, we would love to hear from you.At Certis, no two days look alike. Our work calendars are filled with chances to collaborate with others, and bring new initiatives to life. Whether you’re looking to improve a process, or have an innovative idea awaiting a technology solve, we want you to bring your ideas to the table.We are a close-knit team that looks out for each other, works hard to get the job done, and encourages each other to grow – the perfect place for you to grow your careerDuties & Responsibilities
Strategise, develop and execute the Group’s overall global content marketing strategy, engaging key target audiences such as partners, customers, employees and prospective employees to achieve positive outcomes, including pushing business growth and strengthening employer branding.
Conceptualise and deliver integrated content marketing campaigns across owned and paid online channels, including social media, digital advertising channels, owned/partner websites and other appropriate channels.
Drive and manage a compelling editorial strategy, creating and distributing relevant product and brand-related content to current and prospective customers through Certis corporate website, email marketing, digital advertising and other relevant channels.
Oversee Certis social media platforms (including Linked In, Facebook, Instagram) across all markets, working closely with the market teams to craft compelling and engaging content.
Execute and manage paid campaigns across digital channels including social and search platforms.
Conduct detailed analyses of digital performance (social, website, search) and make actionable recommendations to optimise results.
Take a lead role in social media crisis management, including tracking and escalation of reputational threats, generation of reports and alerting relevant stakeholders.
Work closely with digital marketing lead to drive Certis website performance, with a focus on website information architecture and UI/UX implementation to drive conversions.
Manage the content marketing budget and spend by allocating budgets to different channels.
Provide counsel and direction to the market teams for content strategy across all digital assets.
Mentor and lead junior team members to achieve outcomes.
Skills & Experience
Degree in marketing, or related discipline with at least 5-8 years of relevant experience.
Exceptional writing skills, with a talent to create engaging written content suitable for a B2 B audience.
Digitally-savvy and currency in latest digital trends.
Familiar with digital / social media ads and formats, as well as web technologies including HTML, CSS, Javascript. Knowledge in other coding languages will be a bonus.
Proficient in digital data analytics, including usage of platform include Google Analytics, Search to gain insights.
Possesses creative spirit with an eye for detail.
Strong business acumen that can translate to creating effective marketing campaigns for lead generation.
Exceptional oral and written communication skills in English. Proficiency in a second language will be a bonus.
Self-directed, detail-oriented and collaborative team player who knows what is needed to deliver results and outcomes.
Recognition & Reward
What You Can Expect From Us
Work on world-class security projects renowned for their safety, reliability and efficiency.
Commitment to your ongoing development, including on-the-job opportunities, formal programs and assistance with further education.
Community volunteering opportunities.
A competitive remuneration package, featuring performance-based incentives and a medical insurance and dental allowance.
Certis is committed to fostering an inclusive and diverse workforce culture, which is supported by our values. Our aim is to attract, develop and retain a truly diverse and high-performing workforce.
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