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2 weeks ago
Roles & Responsibilities The Business Development and Marketing Manager will be responsible for driving LEE’s market expansion and brand development in both Singapore and China . This role requires a dynamic individual with strong strategic, cross-cultural, and entrepreneurial capabilities to identify opportunities, build partnerships, and execute integrated marketing campaigns across digital platforms. Key Responsibilities 1. Strategic Business Development Identify, evaluate, and negotiate strategic partnerships with educational organisations, training centres, and potential investors in China. Develop and implement market entry and expansion strategies aligned with LEE’s vision and operational standards. Support the Director in preparing business proposals, partnership agreements, and investment presentations . Coordinate cross-border collaboration between LEE’s Singapore headquarters and Chinese partners, ensuring mutual alignment and compliance. Establish and maintain relationships with government, education, and industry stakeholders in both markets. 2. Marketing & Brand Development Lead marketing strategy planning and execution for Singapore and China markets, including digital advertising, social media campaigns, and public relations. Manage brand presence across multiple platforms: WeChat, XiaoHongShu, Douyin, TikTok, Facebook, Instagram , and official websites. Oversee the creation of bilingual marketing materials (English and Chinese), ensuring accuracy, creativity, and consistency in brand messaging. Conduct market research, competitor analysis, and parent/student behaviour studies to guide marketing initiatives. Plan and manage promotional events, open houses, and media collaborations to enhance brand visibility and student enrolment. 3. Communication & Operational Support Facilitate effective communication between Singapore and China teams regarding marketing plans, student recruitment, and partnership performance. Support marketing staff in Singapore centres to ensure consistency in promotion and parent engagement activities. Monitor campaign effectiveness and prepare regular marketing performance reports for management review. Participate in staff training and development initiatives related to marketing and communications. Qualifications and Requirements Bachelor’s Degree in Education, Business, Marketing, or related field . Minimum 7 to 10 years of professional experience in business development, marketing, or education management. Proven knowledge of both Singapore and China education industries . Proficient in English and Mandarin Chinese (written and spoken). Strong understanding of digital marketing tools and social media ecosystems across both regions. Excellent negotiation, communication, and presentation skills. Strategic thinker with entrepreneurial drive, integrity, and the ability to work independently in a fast-paced environment.Work Primary base in Singapore Occasional business travel to China for partnership and marketing development. Tell employers what skills you have NegotiationMarket ResearchAbility To Work IndependentlyMarketing StrategyMandarin ChineseBusiness TravelPublic RelationsDigital MarketingMarket EntryPresentation SkillsIntegrated MarketingFacebookBusiness DevelopmentStrategy PlanningBrand DevelopmentStrategic Partnerships
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Singapore LITTLE EARTH EDUCATION CENTRE PTE. LTD. Full time**Duties**: - Send & bring back students to & from School/Centre with - Supervise students' homework, spelling/tingxie and performance monitoring. - Able to guide the students to solve school questions in English, Maths and Chinese. - Ensures the safety and well-being of the children all the time - Able to organize and conduct creative learning activities,...
