Senior Associate Performance Marketing Manager

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Senior Associate Performance Marketing Manager Apply locations Singapore - Local Office time type Full time posted on Posted 30+ Days Ago job requisition id R
It's fun to work in a company where people truly BELIEVE in what they're doing
Job Description
Channel Strategy: Define the overall channel strategy across locales, defining foundations for a sustainable and healthy business. Involved in jointly defining ambitious growth plans for the channel/ BU . Performance Analysis & Reporting: Regularly track and analyze key performance metrics ( e.g. , cost-per-click, conversion rates, ROI ) with the team to identify trends and areas for improvement. Comfortable with clear. actionable and concise recommendations that speaks to leadership and senior audiences. Bidding & Media Optimisation: Championing creation of bidding strategies across channels to maximize BU ROI. Performance-driven with a mentality to focus on delivering results against plans, through constant monitoring and agile optimization actions. Inventory & Sourcing Management: Define and evolve the inventory strategy for the channels being operated to enable growth for the channel/BU accounting for competitor and supplier nuances in the travel industry. Conversion Path Optimization: Drive cross functional squads with product, supply, pricing, customer service, martech , and data teams to ensure achievement of conversion rate goals for the metasearch ecosystem. Champion optimizing user experience, including landing pages, ad creatives, calls-to-action, to maximize conversions and enable happy customer stories after purchase too. Market & Competitor Research: Lead initiatives to stay ahead of trends and innovations in the metasearch space. Enable the team to develop competitor analysis and recommend new opportunities or adjustments to tactics as needed to stay competitive. Partner management: Managing partner relationships and enabling win-win scenarios for sustained partnership and growth.
Requirements
At least 5 years of experience in growth marketing, product management, or eCommerce roles, ideally in the tech or start-up sectors. Ability to analyze and manage a P&L . Familiarity with the customer journey and hands-on experience with data and product analytics tools (e.g., SQL, Tableau, Google Analytics, or similar). Experience managing digital marketing channels, including optimization and reporting, with a focus on performance and ROI. Ability to manage nimble teams and execute day-to-day channel tasks, including bidding, performance tracking, and reporting. Strong communication and interpersonal skills with the ability to collaborate across teams and manage relationships with internal stakeholders. Comfortable executing tactics in a fast-paced, dynamic environment, while balancing strategic thinking with hands-on execution. Experience in Travel Tech Industry is a plus.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us
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About Us
We don’t innovate for the sake of innovation, we utilize technology to simplify people’s lives so they can enjoy their lives better. That belief is what brought Traveloka to be Southeast Asia’s Leading Travel Platform. Traveloka serves 20+ products that include comprehensive travel services. From transportations to accommodations, discovering nearby attractions, and insurance products to financial services, including the groundbreaking ‘Buy Now Pay Later’.
With 100+ millions downloads in six countries across the SEA region, we aim to keep exploring for better innovations—all to fulfill our users’ travel aspirations so they can enjoy their lives, their way.
Our vision is to enrich people’s life by empowering them in fulfilling their unique travel aspirations, seamlessly.
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