Senior Associate Business Growth Marketing • Gurgaon

Overview Are you ready to shape the future of a dynamic business unit? As a Senior Associate at UC, you'll be at the helm of driving growth and steering business success. Collaborating with diverse teams and agency partners, you'll craft and execute strategies that propel our brand forward. With a diverse portfolio of marketing projects, you'll showcase your leadership prowess while delving into consumer insights to unlock the next level of growth. You will get hands on building a D2C product brand. Responsibilities Product/Offering: Pioneering new service offerings that resonate with our target audience. From introducing innovative variants like female waxing in South India to exploring video consulting for Appliance Repairs, you'll lead the charge in driving product evolution. Price: Determining optimal pricing strategies to maximize revenue while staying competitive. Whether it's analysing cost structures or benchmarking against rivals, you'll ensure our pricing reflects value and drives profitability. Channel Marketing: Crafting compelling storefront (In App flow) experiences that address consumer queries and showcase our brand's essence. From refining app/marketplace interfaces and visibility to communicating luxury through visuals and language, you'll elevate our brand presence. Proposition: Articulating the unique value proposition that sets us apart from the competition. By understanding consumer insights and structuring persuasive messaging, you'll drive consumer engagement and loyalty. Place: Strategically aligning supply with demand across key markets to optimize reach and accessibility. Ensuring a seamless match between supply depth and target audience presence, you'll strengthen our market position. Promotions: Strategically allocating marketing resources across a blend of online and offline channels. Leveraging insights to deploy budgets effectively, you'll forge strategic partnerships and maximize brand exposure. Who should apply?You get energy from talking to customers, empathizing with them, and truly understanding their problem You don’t assume you know the answer, you ground everything in data and voice of customers You think bold and big, you think of the long term answer, no short term hacks You care deeply about your product, giving your stamp on anything, you have a high bar on everything you touch Go-getter attitude and willingness to be hands-on Strong ability to communicate and work collaboratively with others What can you expect?A phenomenal work environment, with huge ownership and growth opportunities Massive, and direct impact of the work you do on lives of people A high performance, high velocity environment at the cutting edge of growth Rubbing shoulders with some of the smartest folks in the ecosystem A culture of ‘doers’ and not one of ‘approvals’Strong ownership expectation and freedom to fail Urban Company started out as UrbanClap in Nov 2014, when its founders, Abhiraj, Raghav and Varun realized that the home services industry was predominantly unorganized, fragmented and offline. Customers found it difficult to avail quality services in a convenient manner, and service professionals were struggling to make ends meet, having to rely upon several middlemen, contractors, and local aggregators. The founders felt that the industry was ripe for disruption, and launched Urban Company, with three key principles in mind -Customer love : Build a platform that offers truly delightful and differentiated services Service professional empowerment : Build a deep, full-stack partnership with service professionals, helping improve their earnings and overall livelihood Technology first : Bring innovation and technology to an age-old industry Urban Company has a presence in 56 cities across India, Singapore, UAE, The Kingdom of Saudi Arabia and the USA. Since inception, the platform has delivered 36 million bookings to customers, and a highly trained fleet of 40,000+ service professionals. Today, Urban Company offers 50+ different types of home and beauty services through its mobile applications and website. #J-18808-Ljbffr