Social Media Content Creator

3 days ago

Singapore INGRID DESIGN PTE LTD Full time

About the Role We are seeking a highly creative and detail-oriented Content Creator to join our team. This role blends content writing, strategy, and planning, perfect for someone who loves crafting compelling stories, staying ahead of digital trends, and producing content that resonates with diverse audiences. You'll work on a wide range of industries including medical aesthetics, government, or retail/shopping malls , producing content that is both engaging and strategically aligned with client goals. Key Responsibilities Content Planning & Strategy • Plan content calendars and posting schedules. • Research and develop content ideas, campaign arcs, and storytelling directions tailored to client industries. • Identify target audiences and create content strategies that match their behaviours and interests. • Ensure content themes and campaign messaging align with brand voice and objectives. Content Creation & Writing • Write SEO-optimised captions, copy, and campaign messaging for social media, blogs, and digital campaigns. • Conduct deep research to ensure accuracy, credibility, and industry relevance. • Track and write about trending topics, hashtags, and cultural moments to maximise engagement. • Produce clear, professional, and engaging content. Performance & Optimisation • Optimise content formats for each platform's best practices. • Analyse engagement metrics and campaign results to refine content strategies. • Conduct A/B testing on headlines, captions, and creative approaches to improve performance. What We're Looking For • Experience in content creation, copywriting, or digital marketing (agency experience is a plus). • Background in writing for medical aesthetics, government communications, or shopping malls is highly preferred. • Excellent writing and storytelling skills with attention to detail and tone of voice. • Familiarity with SEO principles, social media algorithms, and analytics tools. • Proactive, organised, and able to plan and manage content pipelines ahead of deadlines. • Creative thinker who can balance trending content with strategic business objectives. Note: Only candidates with relevant industry experience will be considered for this role.

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