Brand Presentation Executive

6 days ago

Singapore NEW BALANCE SINGAPORE PTE LTD. Full time

Role Responsibility

The Brand Presentation executive supports market level retail business and all wholesale channels. Drive strategies based on global & regional framework to achieve company long term brand and business objectives. Performs cross-functional role, overseeing and managing the executions of the functions including Project Management, Visual Merchandising, and In-store marketing. Focus in top tier mono brand doors and all owned and operated channels to drive sell thru & retail KPI. Enhance the shopping experience to build consumer brand loyalty.

Key outcomes

Best in class visual and brand presentation standards across all channels

Timely and seamless project management for store openings and maintenance of store standards.

Retail store productivity and sales performance in line with retail marketing plans.

As part of the Brand Presentation team, your key responsibilities include:

In Store Marketing

  • Drive performance through ISC hardware, visual elements that support brand and product category direction and strengthen brand's presentation at retail.
  • Providing comprehensive recommendations on how to create maximum impact at local retail.
  • Maintain understanding of key distributor accounts and drive ISC strategies that help the brand gain space productivity and support sell through of key initiatives with a constant focus on innovating the retail brand experience on the retail floor.

Visual Merchandising

  • Accountable for visual presentation in mono brand doors. Objectives are to achieve consistent retail brand presentation in markets, driving higher conversion rate, ATV, UPT and maximize sell thru in non-campaign items based on different cities need.
  • Responsible for building the Key

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