Specialist/Senior Specialist Experiential Marketing
5 days ago
Specialist/Senior Specialist Experiential Marketing
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Develop and execute a cohesive brand, motorsports, community and product experience schedule that aligns with global strategy and regional business plans, ensuring consistent and impactful activations across markets and target group segments.
Demonstrate centre of competence by supporting the regional importers and dealers in the implementation and delivery of local events, ensuring maximum output in line with brand, marketing and business objectives.
Partner with key internal teams, such as Brand Management, Marketing Communications, Customer Experience and PR to redefine how customers engage with and experience Porsche as a modern luxury brand.
Appoint and handle external vendors to execute activations to the highest quality standards and to ensure seamless integration with overall brand strategy.
Coordinate vehicle logistics and provision of technical support from load-in through to load-out as required.
Oversee budget management and resource allocation to activate on the experience strategy plan effectively, manage event trackers and reports against set KPIs, and facilitate continuous improvement.
Requirements
Bachelor's or Master's degree in marketing, communications or related disciplines.
Minimum 3+ years relevant working experience in luxury automotive, lifestyle or related business area.
Well established project management, negotiation and problem-solving skills, and the ability to work under pressure.
Highly motivated team player, a people person, and able to communicate clearly and persuasively.
Willingness to work in a multicultural environment and to travel as needed within the Asia Pacific region.
Experience in the luxury segment, the automotive or motorsport sector is advantageous.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Information Technology
Industries
IT Services and IT Consulting
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