Account Director
3 weeks ago
Position:
Account Director (PR, Beauty and Lifestyle)
OVERVIEW
Weber Shandwick is one of the world’s leading global communications and marketing solutions firms with offices in 79 cities and a network extending to 120 cities on 6 continents. In the Asia Pacific region the firm operates in 18 markets including owned as well as affiliates and representative firms in other locales – spanning Greater China, Japan and Korea, India and Southeast Asia.
About the opportunity:
The role of Account Director is to act as a lead liaison between clients, client partners and the Agency, focusing on all account management initiatives. You will work closely with clients and your manager in identifying short and long term needs and objectives; crafting appropriate strategies as well as identifying and implementing quality solutions to achieve client goals. Additionally, you will be responsible for managing and leading agency resources to meet clients’ communications, marketing and advertising needs.
Responsibilities:
Acts as the primary senior contact for client accounts, developing relationships with clients, working closely with them to understand their business and customer experience needs, and directly contributing to key project deliverables alongside the team.
Demonstrates a strong grasp of clients’ business objectives, identifying opportunities where Weber Shandwick’s services can drive both short-term and long-term strategies, and actively collaborates with the team to translate these into actionable plans.
Leads by example to ensure the account team understands the scope of work, actively participates in achieving objectives, and contributes to delivering exceptional client experiences.
Possesses a deep understanding of strategy, creative, and production processes and actively engages in key project stages, providing input, reviewing work, and ensuring alignment with client goals.
Proactively partners with other functional and account leads, driving integration and working directly on projects to ensure seamless execution and alignment with client expectations.
Sets and maintains high standards for the quality of creative ideas and work within brand guidelines, actively contributing to brainstorming sessions and creative reviews.
Collaborates with clients and the team to develop budgets and ensures adherence by monitoring progress and addressing potential challenges in real-time.
Fosters a collaborative work environment, actively participating in agency and client initiatives to strengthen partnerships and enhance project outcomes.
Stays informed of relevant client, industry, and market developments, translating insights into actionable recommendations for the team and clients.
Provides constructive feedback by reviewing work directly with the team, identifying areas for improvement, and offering solutions that elevate outcomes.
Solves complex issues both independently and collaboratively, working hands-on with the team to address challenges and find innovative solutions.
Acts as a mentor and role model, guiding junior team members through active coaching, knowledge sharing, and leading by example in day-to-day tasks.
Requirements:
Minimum 7 – 10 years of experience in an account management role. PR/ Communications/ Advertising agency experience is preferred.
Experience in managing global and regional briefs for global brands.
Effectively led and developed account teams.
Strong verbal and written communication and interpersonal skills to facilitate effective communications with clients and internal teams.
Ability to work in a fast-paced environment, adapt to change and perform well under pressure, juggling multiple projects and deadlines.
Proficient in Microsoft Office Suite (especially PowerPoint).
Good time management skills and process driven.
Experience in managing multi-disciplined campaigns.
Effective resource allocation skills and ability to connect with different agency disciplines towards achieving clients’ deliverables.
Special event experience is a bonus, particularly with red carpets, high-profile sponsorships, product launches, openings, stunts, media education events and influencer activations.
Global Perspective:
Demonstrated experience working in or exposure to diverse cultures and countries, with an understanding of the nuances of different people, cities, and socio-economic conditions, including those in developing markets.
Cultural Sensitivity:
A strong ability to navigate and adapt to cultural differences with empathy and respect, fostering positive collaboration across a global team.
Adaptable Communication:
Flexibility to tailor communication styles and approaches to align with local norms and practices, ensuring clarity and effectiveness in diverse settings.
Travel Readiness:
Willingness to travel internationally as required, with an eagerness to immerse in and learn from different cultural environments.
Note from the team:
Weber Shandwick is proud to be an equal opportunity employer. Weber Shandwick is committed to building a culture where all employees are seen as equal, are respected and where all opinions are heard. We take pride in our inclusive hiring, as well as our diverse workforce and we welcome applications from all qualified candidates.
Personal data held by Weber Shandwick relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.
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