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Senior Specialist/Manager Marketing Performance

2 weeks ago

Singapore Porsche Asia Pacific Pte Ltd Full time

Manage and develop the Marketing Performance function to measure and enhance effectiveness of all marketing activities, along the funnel.
Define and support the setup of omni-channel programs and activations designed to convert, retain, and grow existing and new strategic customer groups.
Govern the CRM and other related systems, including their roll-out, user training and maintenance to enable a data-driven management of the marketing and sales funnel.
Review industry best practices and use customer insights and analytics to identify organisation-wide improvement opportunities and present these to management.
Work efficiently with all stakeholders along the value chain (e.g. Marketing, CRM and Sales) to ensure a common and output-oriented approach across functions and markets.
Requirements
Bachelor's or Master's degree in business administration, management studies or relevant other degree.
Minimum 3+ years relevant working experience, preferably in the luxury and/or automotive industry.
Well established project management and data analytical skills, and aptitude for technology and systems.
Highly motivated team player with strong sense of ownership and ambition to make a difference.
Fluency in written and spoken English as minimum; additional, regional language skills advantageous.
Willingness to work in a multicultural environment and to travel within the Asia Pacific region.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
IT Services and IT Consulting
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