Global Trade Marketing Specialist

4 days ago

Singapore beBeeMarketing Full time
About the Position
At our company, we strive to create unparalleled experiences for trading card game enthusiasts and collectors worldwide. We're seeking a Trade Marketing & Events Manager to expand our global presence - both at retail and at major conventions.
This role combines strategic planning with hands-on execution: you'll forge strong partnerships with retailers, boost our visibility in stores and online, and deliver captivating fan activations at top events like MagicCon, MCM Comic Con, Gamescom, and Gen Con.
If you're passionate about Magic: The Gathering and Yu-Gi-Oh, and possess exceptional attention to detail, collaboration skills, and adaptability when working with diverse teams, this role places you at the forefront of shaping these experiences.
Duties and Responsibilities
Trade Marketing
  • Create and lead trade marketing initiatives that drive awareness and sales globally.
  • Nurture and manage relationships with international retailers and distributors.
  • Collaborate with creative and marketing teams to develop impactful retail assets (POS displays, promo campaigns, digital content).
  • Analyze performance metrics and refine strategies for enhanced ROI.
Events & Conventions
  • Leverage our company's presence at prominent global conventions, including MagicCon, MCM Comic Con, Gamescom, and Gen Con.
  • Manage all aspects of event planning: booth design, logistics, product displays, staffing, and activations.
  • Ensure event messaging aligns with our global marketing campaigns.
  • Deliver post-event reports with insights and recommendations.
Collaboration
  • Work closely with leadership to synchronize marketing and event strategies with business objectives.
  • Partner with global marketing and sales teams to support launches and retail activations.
  • Oversee vendors, agencies, and suppliers to deliver high-quality executions across regions.
  • Foster strong working relationships across cultures and teams, balancing competing priorities with professionalism and empathy.
Requirements
  • Experience in trade marketing, event management, or a related field - preferably in collectibles, tabletop gaming, toys, or lifestyle brands.
  • Hands-on experience executing large-scale events (both B2B and B2C).
  • Strong analytical skills with excellent project management abilities.
  • Comfortable working with a wide range of people - from internal teams and external partners to retailers and fan communities.
  • Excellent communication and relationship-building skills.
  • Familiarity with the global retail and convention landscapes; experience across EMEA, APAC, or North America is an advantage.
  • Deep knowledge of trading card games - particularly Magic: The Gathering and Yu-Gi-Oh - is a significant asset.
  • Willingness to travel frequently for conventions and retail activations worldwide.
Why This Role Matters
  • Be part of a passionate team shaping the future of trading card games and collectibles.
  • A dynamic, collaborative, and fast-growing environment.
  • The opportunity to lead our company's trade marketing and event presence on a global stage.

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