Events and Marketing Executive

2 weeks ago

Singapore DKO Official SG Full time

Overview

Events and Marketing Executive (Fun Environment)

Responsibilities
  • Plan, organize, and execute in-person and virtual events such as career talks, and workshops.
  • Coordinate logistics, venue setup, and equipment for physical events.
  • Oversee event registrations, attendance tracking, and post-event follow-up.
  • Collaborate with speakers, trainers, and external vendors for seamless execution.
  • Develop and execute multi-channel digital marketing campaigns to drive brand awareness, engagement, and lead generation.
  • Manage social media platforms (Facebook, Instagram, LinkedIn, TikTok and XiaoHongShu) by creating and scheduling content.
  • Monitor and report on campaign performance using analytics tools, identifying opportunities for optimization.
  • Conceptualize, create, and edit engaging marketing collateral, including graphics, presentations, and videos.
  • Film and produce high-quality video content for marketing and training purposes.
  • Maintain and update content repositories to ensure consistency across platforms.
  • Drive lead generation initiatives through targeted campaigns, email marketing, and paid advertising.
  • Analyze data to identify trends and refine strategies to improve conversion rates.
  • Collaborate with sales and recruitment teams to align lead generation efforts with organizational goals.
  • Ensure smooth setup and operation of webinars, including managing technical platforms (Zoom, Teams, etc.).
  • Maintain an organized events calendar and marketing schedule.
  • Track budgets and ensure cost-effective execution of marketing initiatives.
Requirements
  • Diploma or degree in Marketing, Communications, or a related field.
  • 2-3 years of experience in events coordination, digital marketing, or related roles.
  • Proficiency in digital marketing tools (e.g., Google Ads, Facebook Ads Manager) and analytics platforms (e.g., Google Analytics).
  • Strong creative and analytical skills, with a keen eye for detail.
  • Excellent organizational and project management skills.
  • Ability to manage multiple tasks and meet deadlines in a fast-paced environment.
  • Strong communication and interpersonal skills, with a collaborative mindset.
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