Engineering Manager, Growth Product

OKX will be prioritising applicants who have a current right to work in Singapore, and do not require OKX's sponsorship of a visa
About OKX:
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles:We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
About the Role:
As the Manager of Growth Product, you will lead the Engineering teams responsible for architecting and scaling the backend systems that power OKX's global user growth engine. This role will drive the technical vision and execution for core growth platforms, including Paid Ads tracking, Affiliate and Referral Programs, SEO/ASO tooling, Content Management Systems, and other Growth and Marketing Technology infrastructure.
This is a high-impact leadership position, working cross-functionally with Product, Marketing, Growth, and Data teams to build intelligent, scalable, and data-driven systems that drive user acquisition, engagement, and retention.
Responsibilities:
Own and drive the backend architecture for all growth-related platforms, ensuring scalability, reliability, and flexibility.
Lead the engineering efforts on:
Paid Ads and Channel Tracking infrastructure (e.g., attribution, measurement, data pipelines).
Affiliate Program, Referral Program, and Partner Management Systems.
SEO/ASO tools and backend services to optimize organic growth.
Content management systems and tooling to support content-driven growth strategies.
Experimentation, A/B testing platforms, and personalization engines.
Lead and mentor backend engineering teams across multiple growth verticals, promoting best practices and high-quality code delivery.
Collaborate with Growth Product Managers, Marketing, Data, and BI teams to translate growth strategies into robust backend solutions.
Oversee system integration with third-party marketing, analytics, and automation platforms.
Establish engineering excellence standards for code quality, observability, automation, security, and performance.
Identify and implement new technologies and frameworks to improve the effectiveness of growth engineering.
Requirements:
Bachelor's or higher degree in Computer Science, Engineering, or a related technical field.
10+ years of backend engineering experience, with at least 3+ years in an engineering leadership role in growth or marketing technology teams.
Proven experience leading backend engineering for growth systems such as paid marketing, referral programs, affiliate programs, SEO/ASO, or MarTech stacks.
Deep hands-on experience with microservices, distributed systems, data pipelines, and API development.
Proficiency in Java, Spring Boot, and modern backend architectures.
Strong understanding of digital marketing ecosystems (CRM, ad tracking, attribution, affiliate management platforms).
Experience working closely with Growth, Marketing, and Data teams to enable data-driven growth strategies.
Excellent problem-solving, analytical, and communication skills.
L&D programs and Education subsidy for employees' growth and development
Various team building programs and company events
Wellness and meal allowances
Comprehensive healthcare schemes for employees and dependants
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