Marketing & Customer Director

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We are seeking a dynamic Marketing & Customer Director to drive the regional marketing vision, strategy, and execution across multiple channels and customer touchpoints. This leadership role is pivotal in advancing brand growth, customer engagement, and revenue through integrated marketing initiatives, customer activations, and data-driven insights. The Marketing & Customer Director will oversee a multi-disciplinary team, ensuring consistent brand positioning while tailoring strategies for global market impact.
Responsibilities
Strategic Leadership & Business Alignment
Define and execute forward-looking global marketing and communication strategies that strengthen brand equity, deepen customer connections and drive sustainable growth
Partner with senior management team to integrate and align marketing initiatives into the broader business strategy
Analyse and anticipate customer trends and competitor dynamics, translating insights into actionable strategies
Establish and maintain clear performance metrics, track ROI across campaigns and present actionable insights to relevant key stakeholders
Lead and mentor a high-performing team across multiple functions and regions, fostering creativity, accountability and a data-driven culture
Shape and evolve the company’s global brand architecture, ensuring 360° consistency across the digital, retail, PR and experiential space
Oversee annual marketing calendar, ensuring all campaigns and key events are strategically timed and integrated
Manage cross-functional teams to execute customer activations and experiential campaigns that resonate with the diverse customer base
Manage marketing budgets effectively, optimizing spend through data-driven insights
Digital, E-Commerce & Performance Growth
Lead strategic vision for digital marketing that position online channels as key revenue drivers
Head full-funnel marketing strategies that leverage data, Martech capabilities and customer attribution models to maximize lifetime value and commercial impact
Define and monitor KPIs to ensure all digital marketing initiatives contribute to revenue and brand equity
Shape next-generation customer engagement through advanced CRM and loyalty strategies that strengthen relationships and retention
Customer Experience & Insights
Leverage comprehensive customer and competitor insights to inform and shape targeted marketing strategies, campaigns and activations that drive measurable business outcomes
Translate insights into highly-engaging customer initiatives through immersive brand experiences across all channels, tailored to resonate with diverse customer segments, strengthening emotional brand connections and fostering long-term loyalty
Monitor, analyze and evaluate the effectiveness of all customer activations and brand experiences using relevant KPIs and analytics tools to continuously refine strategies, and optimize engagement
Stay ahead of industry trends and activities to proactively identify opportunities for differentiation and innovation in customer experiences, ensuring the brand remains strategically positioned in the market
Reputation, Influence & Communications
Lead the development of corporate and brand narratives across PR, content and influencer programs
Strengthen brand credibility and positioning through authentic, insight-led storytelling
Requirements
Bachelor’s / Master’s degree in Marketing, Business, or related field
Over 15 years of executive leadership experience managing diverse functional portfolios, preferably from fashion, retail or consumer brands with global market exposure
Proven expertise in customer activations, experiential marketing and integrated campaign management
Strong background in customer and competitor insights, data analytics and results-driven decision-making
Expertise in integrated marketing, brand building, digital strategy and performance analytics
Demonstrated success in leading high-performing cross-functional teams
Strong commercial and financial acumen with the ability to translate marketing strategies into measurable business outcomes
Excellent communication and strategic stakeholder management skills
Seniority level
Director
Employment type
Full-time
Job function
Marketing, Strategy/Planning, and Business Development
Industries: Retail Apparel and Fashion, Retail Luxury Goods and Jewelry, and Retail
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